DOI QR코드

DOI QR Code

Implications of the Dunbar Number in Collective Intelligence based on Social Network Services

  • Received : 2012.04.12
  • Accepted : 2012.09.20
  • Published : 2012.09.28

Abstract

This study establishes a simple Causal Map in order to understand the structure of Social Network Services(SNS). From this, the paper proposes a simulation with drawing Simulation Model and it examines whether a Dunbar Number is available for the emergence of collective intelligence based on an on-line network. Through my analytical research, it turn out both Closed SNS and Open SNS have their own Dunbar Number. However, it appear that Open SNS can expand infinitely as it has a unique property namely weak tie. This implies that it is significant for a system or policy to be developed in order to overcome the problem of Dunbar Number, whereas restricting the extension of a network by considering the Dunbar Number would have a negative impact on emergence of collective intelligence.

Keywords

References

  1. C. Mackay, Extraordinary Popular Delusions and the Madness of Crowds, Harmony Books, New York, 1980.
  2. G. Le Bon, Psychologie des foules, F. Alcan, Paris, 1898
  3. J. Surowiecki, The Wisdom of Crowds, Doubleday Anchor, New York, 2004.
  4. K. V. Frisch, The Dance Language and Orientation of Bees, Leigh E. Chadwick, trans. Harvard University Press, Cambridge, 1993.
  5. D. H. Meadows, The Unavoidable A Priori : Elements of the System Dynamics Method, The MIT Press, Massachusetts, 1980.
  6. M. S. Granovetter, "The strength of Weak Ties", American Journal of Sociology, vol. 78, no. 6, pp. 1360-1380, 1973. https://doi.org/10.1086/225469
  7. P. Levy, Collective Intelligence, Basic Books, Arizona, 1997.
  8. R. Dunbar, Grooming, Gossip, and the Evolution of Language, Harvard University Press, Cambridge, 1998.
  9. S. W. Kim, "Reinterpretation of the Learning Organization from the Oriental Perspectives," Korean System Dynamics Review, vol. 9, no. 1, pp. 33-56, 2008.