Journal of Agricultural Extension & Community Development (농촌지도와개발)

Korean Society of Agricultural Extension (한국농촌지도학회)
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A Study on Agricultural Village Tourism Complex Positioning using Analytic Hierarchy Process: The Case of Buyeo-gun

AHP를 이용한 농촌관광단지 입지선정에 관한 연구 -부여군을 중심으로-

  • 윤준상 (공주대학교 지역사회개발학과) ;
  • 최성현 (공주대학교 지역사회개발학과) ;
  • 김이기 (농촌진흥청 국립식량과학원) ;
  • 김성록 (공주대학교 지역사회개발학과)
  • Received : 2012.02.15
  • Accepted : 2012.03.20
  • Published : 2012.03.30
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Abstract

There are many positioning studies utilizing Analytic Hierarchy Process (AHP) in tourism industry. In this study, it was tried to develop new evaluation criteria for positioning and to discuss the importance of evaluation factors, as the development of tourist's spots was pursued in diversified ways. The purpose of this study was to allow the development of tourist spots more objectively and more efficiently utilizing Analytic Hierarchy Process ("AHP" hereunder) to appoint the best place for the tourism complex in Buyeo. According to AHP analysis procedures, 5 places near Baikje Cultural Block connecting with a ferry in Buyeo-gun were selected as candidates. To perform AHP analysis, evaluation criteria and a survey were used and then weight of evaluation criteria was induced. With the conditions on criteria, standard score of each criterion and candidate was calculated. By multiplying standard score and final weight and then summing up, the candidate place with the highest score shall be appointed as the most optimal place for Buyeo-gun Agricultural Tourism Complex.

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References

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