Journal of the Korean Home Economics Association (대한가정학회지)

The Korean Home Economics Association (대한가정학회)
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Safety-Oriented Consumer Behavior Associated with Safety Information Search

소비자안전 정보탐색에 따른 안전추구행동

  • Oh, Kyoung-Im (Department of Consumer Information Science, Konkuk University.Korea Consumer Agency) ;
  • Lee, Seung-Sin (Department of Consumer Information Science, Konkuk University)
  • 오경임 (건국대학교 소비자정보학과.한국소비자원) ;
  • 이승신 (건국대학교 소비자정보학과)
  • Received : 2012.03.25
  • Accepted : 2012.07.05
  • Published : 2012.08.30
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Abstract

This study aims to examine consumer product safety search levels, as well as their response to safety-oriented behavior change, in a bid to use the results in the diverse policy formulation of government and business, and as basic data for securing consumer safety. The findings of this study are outlined as follows. First, for consumer safety information search access and reliability, in the case of access, accessibility via TV and other press media was high, while accessibility via education (seminars, lectures, practice and campaigns) was low. Second, consumer safety-oriented behaviors were examined before and after purchasing products; there was a significant difference associated with monthly income prior to buying products. Third, in order to determine the influence of variables related to consumer safety-oriented behaviors, consumer safety-oriented behaviors as a dependent variable underwent regression analysis; information search access and reliability, and monthly income were found to significantly influence consumer behavior.

Keywords

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