경영과학 (Korean Management Science Review)

한국경영과학회 (The Korean Operations Research and Management Science Society)
권호 표지
DOI QR코드

DOI QR Code

SCM 협력, 신제품 개발, 조직문화의 관계

The Associations between SCM Collaboration, New Product Development, and Organizational Culture

  • 투고 : 2012.02.13
  • 심사 : 2012.05.31
  • 발행 : 2012.07.31
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

Although many prior studies have investigated the relationship between supply chain and new product development (NPD), the causal relationship between them has not been clearly established. Therefore, this study investigated systematically over the entire process of supply chain management (SCM) from trust to NPD capability, including not only the associations between trust, commitment, collaboration, supply chain quality, and NPD capability, but also the impact of organizational culture in the context of supply chain. In particular, this study examined the mediating effect of commitment on the relationship between trust and collaboration of channel members. In addition, it studies the moderating effect of organizational culture on the relationship between collaboration, supply chain quality, and NPD capability. Using a questionnaire survey, 112 usable responses are obtained. PLS (partial least square) is employed to assess the relationships among related constructs. The results of the data analysis show that (1) commitment mediates the link between trust and collaboration (2) supply chain quality is positively associated with NPD capability, and (3) organizational culture significantly moderates the association between collaboration and supply chain quality, yet it does not the relationship SC quality and NPD capability. Finally, the implications of the results are discussed, and directions for future research are suggested.

키워드

참고문헌

  1. Amit, R. and P. Schoemaker, "Strategic assets and organizational rents," Strategic Management Journal, Vol.14, No.1(1993), pp.33-46. https://doi.org/10.1002/smj.4250140105
  2. Asher, H.B., Causal Modeling, Sage, Newbury Park, 1983.
  3. Barclay, D., C. Higgins, and R. Thompson. "The partial least squares (PLS) approach to causal modeling：Personal computer adoption and use as an illustration," Technology Studies, Vol.2, No.2(1995), pp.285-309.
  4. Baron, R.M. and D.A. Kenny, The "Moderator-Mediator Variable Distinction in Social Psychological Research：Conceptual, Strategic and Statistical Considerations," Journal of Personality and Social Psychology, Vol.51, No.6(1986), pp.1173-1182. https://doi.org/10.1037/0022-3514.51.6.1173
  5. Barrat, M.A. and A. Oliveira, "Exploring the experiences of collaborative planning： the enablers and inhibitors," International Journal of Physical Distribution and Logistics Management, Vol.31, No.2(2001), pp. 266-289. https://doi.org/10.1108/09600030110394932
  6. Barratt, M. and M. Green, The cultural shift ：the need for a collaborative culture. Conference Proceedings of Supply Chain Knowledge, Cranfield School of Management, 2001.
  7. Barratt, M., "Understanding the meaning of collaboration in the supply chain," Supply Chain Management：An International Journal, Vol.9, No.1(2004), pp.30-42. https://doi.org/10.1108/13598540410517566
  8. Basnet, C., J. Corner, J. Wisner, and K. Tan, "Benchmarking supply chain management practice in New Zealand," Supply Chain Management：An International Journal, Vol.8, No.1(2003), pp.57-64. https://doi.org/10.1108/13598540310463369
  9. Black, J.S. and M. Mendenhall, "Cross-Cultural Training Effectiveness：A Review and a Theoretical Framework for Future Research," The Academy of Management Review, Vol.15, No.1(1990), pp.113-136.
  10. Brewer, P.C. and T.W. Speh, "Using the balanced scorecard to measure supply chain performance," Journal of Business Logistics, Vol.21, No.1(2000), pp.75-93.
  11. Cameron, K.S. and R.E. Quinn, Diagnosing and Changing Organizational Culture：Based on the Competing Values Framework, Jossey-Bass, Revised Edition, 2006.
  12. Chin, W.W., The partial least squares approach to structural equation modeling. in Modern Methods for Business Research, G.A. Marcoulides (ed.), Lawrence Erlbaum Associates, Mahwah, NJ, (1998), pp.295-336.
  13. Chin, W.W., B.L. Marcolin, and P.R. Newsted, "A partial least squares latent variable modeling approach for measuring interaction effects：Results from a Monte Carlo simulation study and an electronic-mail emotion/adoption study," Information Systems Research, Vol.14, No.2(2003), pp.189-217. https://doi.org/10.1287/isre.14.2.189.16018
  14. Cook, J. and T. Wall, "New Work Attitude Measures of Trust, Organizational Commitment and Personal Need Non-Fulfillment," Journal of Occupational Psychology, Vol.53 (1980), pp.39-52. https://doi.org/10.1111/j.2044-8325.1980.tb00005.x
  15. Deeds, D.L., D. Carolis, and J. Coombs, "Dynamic capabilities and new product development in high technology ventures：an empirical analysis of new biotechnology firms," Journal of Business Venturing, Vol. 15, No.3(1999), pp.211-229.
  16. Dittrich, K., G. Duysters, and A.P. de Man, "Strategic repositioning by means of alliance networks：The case of IBM," Research Policy, Vol.36, No.10(2007), pp.1496-1511. https://doi.org/10.1016/j.respol.2007.07.002
  17. Duysters, G.M. and A.P. de Man, "Transitory alliances：an instrument for surviving turbulent industries?," RandD Management, Vol.33, No.1(2003), pp.49-58.
  18. Dyer. and H. Singh, "The relational view： cooperative strategy and sources of interorganizational competitive advantage," The Academy of Management Review, Vol.23, No.4(1998), pp.660-679.
  19. Ellinger, A.E., "Improving marketing/logistics cross-functional collaboration in the supply chain," Industrial Marketing Management, Vol.25(2002), pp.85-96.
  20. Fawcett, S.E., G.M. Magnan, and M.W. McCarter, The Effect of People on the Supply Chain World：Some Overlooked Issues, (2005), Retrieved from：http://www.business.illinois.edu/Working_Papers/papers/05-0118.pdf.
  21. Fornell, C. and D. Larker, "Evaluating structural equation models with unobservable variables and measurement error," Journal of Marketing Research, Vol.18(1981), pp. 39-50. https://doi.org/10.2307/3151312
  22. Gefen, D.D. Straub, and M.C. Boudreau, "Structural Equation Modeling Techniques and Regression：Guidelines for Research Practice," Communications of AIS, Vol.7, No.7(2000), pp.1-78.
  23. Holmbeck, G.N., "Toward Terminological, Conceptual, and Statistical Clarity in the Study of Mediators and Moderators：Examples from the Child-Clinical and Pediatric Psychology Literatures," Journal of Counseling and Clinical Psychology, Vol. 65, No.4(1997), pp.599-610. https://doi.org/10.1037/0022-006X.65.4.599
  24. Horvath, L., "Collaboration：the key to value creation in supply chain management," Supply chain Management, Vol.6, No.5(2001), pp.205-207. https://doi.org/10.1108/EUM0000000006039
  25. Ireland, R. and R. Bruce, "CPFR：only the beginning of collaboration," Supply Chain Management Review, (2000), pp.80-88.
  26. Kline, R.B., Principles and practice of structural equation modeling, 2nd ed., The Guilford Press, New York and London, 2005.
  27. Kotabe, M. and K.S. Swan, "The Role of Strategic Alliances in High-Technology New Product Development," Strategic Management Journal, Vol.16, No.8(1995), pp. 621-636. https://doi.org/10.1002/smj.4250160804
  28. Kumar, N., L.K. Scheer, and J.-B.E.M. Steenkamp, "The Effects of Perceived Interdependence on Dealer Attitudes," Journal of Marketing Research, Vol.32, No.3(1995), pp.348-358. https://doi.org/10.2307/3151986
  29. Kwon, I.G. and T. Suh, "Factors affecting the level of trust and commitment in supply chain relationships," Journal of Supply Chain Management：A Global Review of Purchasing and Supply, Vol.40, No.2(2004), pp.4-14.
  30. Leonard-Barton, D., Well-Springs of Knowledge： Building and Sustaining the Sources of Innovation, Harvard Business School Press：Boston, MA, 1995.
  31. Morgan, R.M. and S.D. Hunt, "The Commitment- trust Theory of Relationship Marketing," Journal of Marketing, Vol.58(1994), pp.20-38.
  32. Petersen, K., R. Handfield, and G. Ragatz, "A Model of supplier integration into new product development," Journal of Product Innovation Management, Vol.20, No.4(2003), pp.284-299. https://doi.org/10.1111/1540-5885.00028
  33. Petersen, K.J., R.B. Handfield, and G.L. Ragatz, "Supplier integration into new product development：coordinating product, process and supply chain design," Journal of Operations Management, Vol.23, No.3/4 (2005), pp.371-388. https://doi.org/10.1016/j.jom.2004.07.009
  34. Pillai, K.G. and A. Sharma, "Mature Relationships： Why Does Relational Orientation Turn into Transaction Orientation?," Industrial Marketing Management, Vol.32 (2003), pp.643-651. https://doi.org/10.1016/j.indmarman.2003.06.005
  35. Primo, M. and S. Amundson, "An exploratory study of the effects of supplier relationships on new product development outcomes," Journal of Operations Management, Vol.20, No.1(2002), pp.33-52. https://doi.org/10.1016/S0272-6963(01)00080-8
  36. Ragatz, G., R. Handfield, and T. Scannell, "Success factors for integrating suppliers into new product development," The Journal of Product Innovation Management, Vol.14, No.3(1997), pp.190-202. https://doi.org/10.1016/S0737-6782(97)00007-6
  37. Ragatz, G.L., Handfield, R.B., and K.J. Petersen, "Benefits associated with supplier integration into new product development under conditions of technology uncertainty," Journal of Business Research, Vol.55, No.5 (2002), pp.389-400. https://doi.org/10.1016/S0148-2963(00)00158-2
  38. Sabath, R. and J. Fontanella, "The unfulfilled promise of supply chain collaboration," Supply chain management Review, (2002), pp.24-29.
  39. Smith, K.G., C.J. Collins, and K.D. Clark, "Existing Knowledge, Knowledge Creation Capability, and the Rate of New Product Introduction in High-Technology Firms," The Academy of Management Journal, Vol. 48, No.2(2005), pp.346-357. https://doi.org/10.5465/AMJ.2005.16928421
  40. Sobrero, M. and E.B. Roberts, "Strategic management of supplier-manufacturer relations in new product development," Research Policy, Vol.31, No.1(2002), pp.159-182. https://doi.org/10.1016/S0048-7333(00)00157-8
  41. Spina, G., R. Verganti, and G. Zotteri, "A Model of co-design relationships：definitions and contingencies," International Journal of Technology Management, Vol.23, No.4(2002), pp.304-321. https://doi.org/10.1504/IJTM.2002.003012
  42. Stank, T.P., S.B. Keller, and P.J. Daugherty, "Supply chain collaboration and logistical service performance," Journal of Business Logistics, Vol.22, No.1(2001), pp.29-47. https://doi.org/10.1002/j.2158-1592.2001.tb00158.x
  43. Stump, R.L., G. Athaide, and A. Joshi, "Managing buyer-seller new product development relationships for customized products： a contingency model based on transaction cost analysis and empirical test," The Journal of Product Innovation Management, Vol.19, No.6(2002), pp.439-454. https://doi.org/10.1016/S0737-6782(02)00173-X
  44. Subramaniam, M. and N. Venkatraman, "Determinants of Transnational new product development capability：testing the influence of transferring and deploying tacit overseas knowledge," Strategic Management Journal, Vol.22, No.4(2001), pp.359-378. https://doi.org/10.1002/smj.163
  45. Vlachos, P.I. and M. Bourlakis, "Supply chain collaboration between retailers and manufacturers：Do they trust each other?," Supply Chain Forum：An International Journal, Vol.7, No.1(2006), pp.70-80.
  46. Walter, A., T.A. Mller, G. Helfert, and T. Ritter, "Functions of industrial supplier relationships and their impact on relationship quality," industrial Marketing Management, Vol.32, No.2(2003), pp.159-169. https://doi.org/10.1016/S0019-8501(02)00230-4
  47. Wynstra, F., A.J. Van Weele, and M. Weggemann, "Managing supplier involvement in product development：Three critical issues," European Management Journal, Vol.19, No.2(2001), pp.157-167. https://doi.org/10.1016/S0263-2373(00)00090-6

피인용 문헌

  1. The Application of IOCM for the Improvement of Supply-Chain Performance vol.31, pp.3, 2014, https://doi.org/10.7737/KMSR.2014.31.3.077