Journal of Fisheries and Marine Sciences Education (수산해양교육연구)

The Korean Society for Fisheries and Marine Sciences Education (한국수산해양교육학회)
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An Empirical Study on the Service Quality Factors of Port Supply Industry on the Relationship Orientation

항만물품공급업의 서비스품질요인이 관계지향성에 미치는 영향에 관한 실증연구

  • Received : 2012.02.02
  • Accepted : 2012.03.02
  • Published : 2012.04.30
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Abstract

This study shows how the service quality of port supply industry impacts with customer satisfaction and relationship orientation. Through previous research, service quality of port supply company is considered, at the same time, the key factor of service quality is divided into tangibles, reliability, responsiveness, assurance and empathy. Sample design is based on shipping companies which are registered in Korea Ship owners' Association and Korea Ship managers' Association from Aug. 8 through 26 in 2011. And total of 275 questionnaires are collected from shipping companies in Busan and Kyong nam. Result of this study would be utilized in marketing strategy for port supply industry. In the future research, based on analysis of port supply company's characteristics, the study for port supply industry which are perceived by customers could be conducted.

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References

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  1. The Effects of Service Quality of Ship Management Company on Customer Satisfaction and Customer Loyalty vol.28, pp.5, 2016, https://doi.org/10.13000/JFMSE.2016.28.5.1378