The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
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A Study on Brand Preference and Fit Problems of High School Girls' Uniform Jackets

여자 고등학교 학생들의 교복재킷 브랜드 선호 및 맞음새 실태에 관한 연구

  • 신새미 (연세대학교 의류환경학과) ;
  • 천종숙 (연세대학교 의류환경학과) ;
  • 최은아 (연세대학교 의류환경학과)
  • Received : 2011.12.08
  • Accepted : 2012.06.04
  • Published : 2012.06.30
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Abstract

The market share of conglomerates is increasing in the Korean school uniform market these days. Functional fit problems occurred. Girls choose slim silhouette often experienced fit problems. The purpose of this study is to probe for functional design elements of high school girls' uniforms. A questionnaire survey was carried out. 202 high school girls took part in the survey. The questionnaire measured school uniform brand preference and size of school uniform jackets. The results of the survey show that over half of participants(56.6%) wore their jackets over nine hours per day. They considered the aesthetics of the design as the most important factor when purchasing school uniforms. That element affected their brand preference. In analyses of the fit suitability, there were no significant differences between brands. The jacket lengths were significantly different among brands, but all were evaluated as being short. About 60% of students had difficulty raising their arms while wearing their school uniform jackets. The results of this study revealed that high school girls' uniform jackets are too short and tight. Ergonomic design elements should be applied to high school girls' uniform jackets.

Keywords

References

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