산업융합연구 (Journal of Industrial Convergence)
- 제10권1호
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- Pages.1-12
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- 2012
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- 2635-8875(pISSN)
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- 2672-0124(eISSN)
서비스품질과 고객만족의 관계
The relationship of the Service Quality and Customer Satisfaction
초록
The purpose of this study firstly shows the marketing current condition and features of large discount stores playing a big change role in the Korea domestic distribution market. Secondly, I will analyze the success factors of the online marketing. And then finally, I will derive implication regarding the using solution of the effective online marketing.