Journal of Industrial Convergence (산업융합연구)
- Volume 10 Issue 1
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- Pages.1-12
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- 2012
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- 2635-8875(pISSN)
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- 2672-0124(eISSN)
The relationship of the Service Quality and Customer Satisfaction
서비스품질과 고객만족의 관계
Abstract
The purpose of this study firstly shows the marketing current condition and features of large discount stores playing a big change role in the Korea domestic distribution market. Secondly, I will analyze the success factors of the online marketing. And then finally, I will derive implication regarding the using solution of the effective online marketing.