Abstract
The Conventional market located in Yangyang, Gangwon is currently facing the crisis, so it needs a new strategy to break a slowdown. Nevertheless, the local residents are looking forward to activating Yangyang conventional markets. To this end, the associates shall utilize their advantages of Yangyang conventional markets to supply cheap and good quality to guests with differentiated strategies. The purpose of the study is to analyze Yangyang conventional markets with architectural aspect and to provide conventional markets in each region with alternatives for revitalization.