Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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Study on the Effects of Entrepreneurial Expectancy on Entrepreneurial Outcome and Expect Growth intentions -Comparative Study between Korea and China Entrepreneur-

창업에 대한 기대가 창업 창출 및 성장의도에 미치는 영향에 관한 연구 -한 중 기업가의 특성 비교 중심으로-

  • Chung, Dae-Yong (Department of Venture and Entrepreneurship, Graduate School, Soongsil University) ;
  • Zhan, Xi (Department of Venture and Entrepreneurship, Graduate School, Soongsil University) ;
  • Han, Kwhan-Seop (Department of Venture and Entrepreneurship, Graduate School, Soongsil University)
  • 정대용 (숭실대학교 대학원 벤처중소기업학과) ;
  • 첨희 (숭실대학교 대학원 벤처중소기업학과) ;
  • 한관섭 (숭실대학교 대학원 벤처중소기업학과)
  • Received : 2012.03.12
  • Accepted : 2012.05.10
  • Published : 2012.05.31
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Abstract

In this paper, the relation model for three important entrepreneurial entities are studied based on the expectation theory for entrepreneurs. The three entrepreneurial entities include entrepreneurial expectancy, entrepreneurial outcome and expect growth intentions. In this study, the entrepreneurial expectancy is defined as the expectation about establishment, while entrepreneurial outcome and expect growth are related to entrepreneur's dominant idea for enterprises' operation and management. Based on the investigation data via questionnaire for 489 subjects, the relation model hypothesis for the three entrepreneurial entities is tested using structural equation model analysis. According to the analysis result, arguments can be made that entrepreneurial expectancy can have a significant positive effect on realization of successful entrepreneurial activities, and entrepreneurial outcome may have a significant positive effect on realization of expect growth intentions. Therefore, a kind of mutual promotion model can be observed among the three entrepreneurial entities. In addition, the proposed relation model is applied to both Korean and Chinese entrepreneur, and their differences are compared and discussed.

창업에 대한 기대가 성장의도에 미치는 영향을 살필 본 연구목적은, 현재 중국 및 한국에서 기업경영하고 있는 기업가들을 대상으로 창업 초기에 가졌던 기대감과 창업 이후 성장의도에 어떤 영향이 있었는지를 확인하고자 양국 간의 차이를 발견하기 위한 것이다. 본 연구에서 기업가의 기대는 창업에 대한 기대로, 창업창출 및 성장의도는 기업가의 주도적 생각으로 정의되었다. 총 489 개 표본 연구결과에 따르면 제시된 상위가설은 모두 채택되었다. 즉 양국 기업가의 창업에 대한 기대는 창업 창출, 그리고 성장의도에 모두 유의한 정(+)의 영향을 미치는 것으로 나타났다. 또한 양국 기업가의 특성 간에 서로 차이가 비교했으므로, 창업에 대한 기대는 창업창출에 미치는 영향에서 한국 기업가들이 중국 기업가들보다 강하게 영향을 미치는 것으로 나타났으면서 창업창출은 성장의도에 미치는 영향에서 양국 기업가들 간에 차이가 없는 것으로 나타났다.

Keywords

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