The Journal of Society for e-Business Studies (한국전자거래학회지)

Society for e-Business Studies (한국전자거래학회)
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The Effects of Individual and Social Factors on the Knowledge Sharing Activities of the Virtual Community of Practice

가상 지식실행공동체에서 개인요인과 사회관계요인이 지식공유 활동에 미치는 영향

  • Received : 2011.11.10
  • Accepted : 2012.03.05
  • Published : 2012.05.31
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Abstract

The purpose of this study is to find factors affecting knowledge sharing activities which have two aspects-quantity and quality. We surveyed the members of a virtual community of practice called "UPOW.com". It is dedicated to sharing knowledge about job related problems, questions, experience of educational official. This study derived factors from social cognitive theory and social capital theory. The findings of the study can be summarized as follows; first, quality of shared knowledge and quantity of knowledge sharing both have positive effect on knowledge utilization. Second, individual factors and social relations have positive effect on quantity of knowledge sharing. However, individual factors' effects on quantity of knowledge sharing are not significant. These results have academic implications to find factors affecting both side of knowledge sharing. Also these finding will give an insight to develop virtual community of practice for an organization's sustained competitiveness.

본 연구의 목적은 가상 지식실행공동체에서의 개인의 지식공유와 지식의 활용에 영향을 미치는 요인이 무엇인지 알아보고, 조직에서 지적자원의 지속적인 확보 및 관리를 위한 전략적 시사점을 제공하는 것이다. UPOW라는 가상 지식실행공동체 사용자들을 대상으로 실증분석한 결과, 지식공유 자기효능감과 지식공유 즐거움은 지식공유행위의 두 가지 차원 중 공유된 지식의 질에는 영향을 주지만, 지식공유행위의 양과는 직접적인 관련이 없음을 발견하였다. 또한, 사회적 상호작용 강도와 구성원 신뢰는 공유된 지식의 질과 지식공유행위의 양에 유의한 영향을 미치며, 공유된 지식의 질과 지식 공유 행위의 양은 지식활용에 유의한 영향을 미치는 것으로 나타났다.

Keywords

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