참고문헌
- G. Morgan (1989) Creative Organization Theory, SAGE Publications, pp. 72-73.
- Mary Jo Hatch (1997) Organization Theory: Modern Symbolic and Post modern Perspectives, Oxford University Press, pp. 76-86.
- Paul R. Lawrence, Jay W. Lorsch (1967) Organization and Environment: Managing Differentiation and Integration, Cambridge, Mass.:Harvard University Press.
- Jeffrey Pfeffer, Gerald R. Salancik (1978) The External Control of Organizations: A Resource Dependence Perspective, New York: Harper & Row.
- R.E. Miles, C.C. Snow (1994) Fit, Failure and The Hall of Fame: How Companies Succeed or Fail, The Free Press.
- S.H. Kim, K.P. Lee (2005) A Study on Learning Orientation according to Hotels' Operation type and the Environmental Uncertainty, Korean Journal of Hospitality Administration, 14(3), pp. 111-133.
- B.J. Jaworski, A.K. Kohli (1993) Market Orientation: Antecedents and Consequences, Journal of Marketing, 57(3), pp. 53-70. https://doi.org/10.2307/1251854
- J.H. Ku (2001). The Effect of the Market Orientation on the Customer Orientation and the Financial Output in the Family Restaurant: Focused on the Operation of Foreign Brand Family Restaurant, Korean Journal of Tourism Research, 16(2), pp. 187-204.
- G.S. Day (1994) The Capabilities of Market-Driven Organizations, Journal of Marketing, 58, pp. 37-52. https://doi.org/10.2307/1251915
- Douglas W. Vorhies, Michael Harker, C.P. Rao (1999) The Capabilities and Performance Advantages of Market-driven Firms, European Journal of Marketing, 33(11/12), pp. 1171-1202. https://doi.org/10.1108/03090569910292339
- Ajay K. Kohli, Bernard J. Jaworski, Ajith Kumar (1993) MARKOR: A Measure of Market Orientation, Journal of Marketing Research, 30, pp. 467-77. https://doi.org/10.2307/3172691
- J.J. West, M.D. Olsen (1988) Environmental Scanning and its Effect upon Firm Performance: An Exploratory Study of the Food Service Industry, Hospitality Education and Research Journal, 12(2), pp. 127-136. https://doi.org/10.1177/109634808801200214
- W.E. Baker, J.M. Sinkula (1999) The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance, Journal of the Academy of Marketing Science, 27(4), pp. 422-427.
- O.C. Farrell (1999) Antecedents and Consequences of a Learning Orientation, Marketing Bulletin, 10(4), pp. 38-51.
- W.S. Cho, S.H. Son (2007) The Effect of Market Orientation on Business Performance in the Hotel Industry: Focused on the Gyeonjiu City, Journal of Tourism Sciences, 31(2), pp. 339-358.
- K.P. Lee, H.K. Park (2006) An Exploratory Study on Causal Relations with Hotel's Environmental Uncertainty, Learning Orientation and Organizational Performance, Korean Journal of Tourism Research, 20(3), pp. 305-328.
- T.H. Shin, S.H. Kim (2010) An Exploratory Study on the Interaction between Learning Orientation and Environmental Turbulence: The Case of Railway Public Organizations, Journal of the Korean Society for Railway, 13(3), pp. 317-326.
- N.J. Kang, E.J. Song (2003) An Empirical Study on Market Orientation, Marketing Competence, and Performance in Korean Export Manufacturing Firms, Journal of International Trade Studies, 9(2), pp. 233-254.
- Y.I. Yang, J.H. Jung (2006) The Impact of Market Orientation on Marketing Capabilities and Performance in the Hotel Industry, Journal of Hospitality and Tourism Studies, 21(2), pp. 44-56.
- B.H. Kang, S.J. Oh (2008) The Market Orientation's Effect on the Performance: The Mediating Role of the Saplespeople-Related Variables and Customer-Related Variables, Journal of Distribution Research, 13(1), pp. 79-96.
- K.Y. Hwang (2010) The Relationships among Market Orientation, Learning Orientation, IT Support for Resource, IT Support for Strategy, and Performance in Export Firms, International Commerce and Information Review, 12(1), pp. 271-295. https://doi.org/10.15798/kaici.12.1.201003.271
- S.F. Slater, J.C. Narver (1995) Market Orientation and the Learning Organization, Journal of Marketing, 59, pp. 63-74.
- K.H. Chung, J.S. Oh, D.U. Kim (2005) A Study on the Antecedent and Consequent Variables of a Market Orientation, Review of Business and Economics, 18(1), pp. 361-385.
- E.Y. Lee, S.B. Lee (2008) A Study on the Effect of Market Orientation on New Product Development and Differentiation: Focusing on the Franchising Business in the Foodservice Industry, Korean Journal of Tourism Research, 23(3), pp. 195-219.
- J. Haleblian, S. Finkelstein (1993) Top Management Team Size, CEO Dominance, and Firm Performance: The Moderating Roles of Environmental Turbulence and Discretion, The Academy of Management Journal, 36(4), pp. 844-863. https://doi.org/10.2307/256761
- D. Davis, M. Morris, J. Allen (1991) Perceived Environmental Turbulence and Its Effect on Selected Entrepreneurship, Marketing, and Organizational Characteristics in Industrial Firms, Journal of the Academy of Marketing Science, 19(1), pp. 43-51. https://doi.org/10.1007/BF02723423
- Jie Yang (the year unidentified) Turning Knowledge Management Strategy into Corporate Growth, http://academic.research.microsoft.com/Author/964503.aspx.
- W. Y. Lee (1997) The Effects of Market Orientation Determinants and Market Orientation on Managerial Performance in Korean Public Enterprises, Journal of the Korean Society of Public Enterprise, 8(1), pp. 58-83.
- Yoon-Sik Hong (2003) The Effects of Market Orientation and Innovative Technology Orientation on New Product Performance, Ph.D. Dissertation in Business Administration, Graduate School of Korea University.
- S.F. Slater, J.C. Narver (1994a) Does Competitive Environment Moderate the Market Orientation-Performance Relationship?, Journal of Marketing, 58, pp. 46-55. https://doi.org/10.2307/1252250
- J.C. Narver, S.F. Slater (1990) The Effect of a Market Orientation on Business Profitability, Journal of Marketing, 54, pp.20-35. https://doi.org/10.2307/1251757
- S.F. Slater, J.C. Narver (1994b) Market Orientation, Customer Value, and Superior Performance, Business Horizons, 37, pp. 22-28. https://doi.org/10.1016/0007-6813(94)90029-9
- A.K. Kohli, B.J. Jaworski (1990) Market Orientation: The Construct, Research Propositions, and Managerial Implications, Journal of Marketing, 54, pp. 1-18.
- D.W. Vorhies, N.A. Morgan (1999) Marketing Organization Fit and Performance: An Empirical Test Presented for New Methods for Marketing Strategy Research Special Session Panel Discussion, AMA Winter Educators' Conference.
- J.C. Narver, S.F. Slater, B. Tietje (1998) Creating a Market Orientation, Journal of Market Focused Management, 2, pp. 241-255. https://doi.org/10.1023/A:1009703717144