Asian Journal of Business Environment

Korea Distribution Science Association (한국유통과학회)
권호 표지

Business Orientation, Goals and Satisfaction of Korean-American Business Owners

  • Ryu, Jay-Sang (School of Family and Consumer Sciences, Texas State University -San Marcos) ;
  • Swinney, Jane (Department of Design, Housing and Merchandising, Oklahoma State University) ;
  • Muske, Glenn (Rural and Agribusiness Enterprise Development Specialist, Center for Community Vitality, North Dakota State University) ;
  • Zachary, Ramona Kay (Department of Management, Baruch College)
  • Received : 2012.06.10
  • Accepted : 2012.09.18
  • Published : 2012.09.30
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Abstract

Purpose - This research examined the relationship between business orientation and business goals and satisfaction of Korean-American business owners. Research design/data/methodology - Entrepreneurial Orientation (EO) and Small Business Orientation (SBO) were the theoretical constructs underlying this research. The responses from 200 Korean-American business owners who participated in the 2005 National Minority Business Owner Surveys were used for data analysis. Results - Noneconomic business goal was positively related to business owners' SBO tendency, and those with a SBO tendency had the higher business satisfaction than those with EO. Conclusions - The findings suggest that policy makers should develop business assistance programs that correspond with owners' business orientation.

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