Journal of the Korean Institute of Landscape Architecture (한국조경학회지)

The Korean Institute of Landscape Architecture (한국조경학회)
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Disparities in Perceived Constraints and Loyalty Based on Motivation to Visit Ecologically Sensitive Area(ESA) - Visitors to DMZ Pyeonghwa Nuri-gil -

생태민감지역 트레일 방문동기별 지각된 제약요인과 충성도 차이 - DMZ평화누리길 방문객을 대상으로 -

  • Received : 2011.10.04
  • Accepted : 2011.12.19
  • Published : 2012.02.29
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Abstract

This research was conducted to understand the extent to which visitors to the DMZ Pyeonghwa Nuri-gil Trail(located in one of the most Ecologically Sensitive Areas(ESA) of Korea) are motivated by perceived constraints and loyalty to the trail. Self-administered questionnaires were distributed to the participants of the '2010 DMZ Border Trekking Course', which resulted in collecting 317 valid responses. For statistical tests, the respondents were divided into three clusters(accidental, activity-driven, and nature-driven) by their motivation for the visit. ANOVA was conducted to examine if the three groups differ in terms of the perceived constraints and loyalty to the DMZ Pyeonghwa Nuri-gil Trail. The results showed that nature-driven visitors were more likely to perceive "psychological constraints" than accidental or activity-driven visitors. As for loyalty, accidental visitors displayed the lowest level of loyalty while nature-driven visitors indicated the highest level of loyalty. These results illustrate that nature-driven visitors not only have the strongest desire to experience and learn about ESAs but also possess the highest sense of loyalty to the trail. It can further be argued that nature-driven visitors are the ones with the greatest concern for the trail's well-being. The paper concludes with the contention that understanding the demand and characteristics of trail visitors is critical to the future development of the trail.

본 연구는 국내의 대표적인 생태민감지역인 DMZ에 위치한 평화누리길 트레일을 이용하는 방문객들을 대상으로 그들의 방문동기에 따라 인식하는 제약요인과 충성도에 어떠한 차이가 있는지 이해하기 위해 실시되었다. 실증적 분석을 위해 '2010 DMZ 접경 트레킹 대회'에 참가한 트레일 이용객들을 대상으로 한 설문조사가 이루어졌으며, 총 317개의 유효한 설문지가 회수되었다. 방문동기에 따라 3가지 군집유형(우발적, 활동형, 생태체험형 방문객)으로 응답자들을 분류하였으며 군집유형간 트레일 이용에 관한 제약요인과 충성도의 차이를 분석하였다. 군집유형간 제약요인의 차이는 생태체험형 방문객들이 다른 두 군집유형에 비해 "심리적 제약" 요인에서 더 높은 제약을 인식하는 것으로 나타났다. 충성도의 차이를 분석한 결과에 따르면 우발적 방문객들이 트레일에 대한 충성도가 가장 낮은 것으로 나타났고, 생태체험형 방문객들이 가장 높은 것으로 나타났다. 이 두 가지 연구결과를 통해 살펴보면 방문동기가 전반적으로 가장 강하고 생태체험 및 교육에 대한 욕구가 상대적으로 높은 생태체험형 방문객들은 트레일 자체에 대한 우려를 가장 많이 나타내고 있으나, 한편으로는 가장 높은 충성도를 지닌 집단이기도 하다는 것을 알 수 있다. 이러한 연구결과는 향후 트레일 개발에 있어 이용객들의 세분화된 요구와 특성을 이해하는 것이 중요하다는 것을 나타내 주고 있다.

Keywords

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