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의복구성학과 패션마케팅 분야의 중국패션시장 연구경향 분석 -1998~2010년 학회지를 중심으로-

Analyzing Research Trends in the Chinese Fashion Market in Clothing, Construction and Merchandising -Based on secondary research of Korean Journals from 1998 through 2010-

  • 박은주 (동아대학교 패션디자인학과) ;
  • 강은미 (동아대학교 패션디자인학과) ;
  • 유정 (동아대학교 패션디자인학과)
  • 투고 : 2011.11.09
  • 심사 : 2012.01.17
  • 발행 : 2012.02.29

초록

The purpose of this study was to examine the Korean research trends of Chinese fashion market for clothing construction and merchandising. The data for this study consists of 118 researches published in six Korean journals from 1998 to 2010. The results were as follows: 1) For clothing construction, the most studied topic was body type, and for merchandising, individual characteristics were mostly researched. 2) There were a large number of researches by multiple authors. 3) For clothing construction, they tended to be studied by the experimentation model and for merchandising, the questionnaire and survey were mostly used in researches. 4) Most researches used descriptive statistical methods for analysis. 5) And the data were mostly gathered from Chinese women. These findings provide significant insights into current trends and further studies in Chinese market.

키워드

참고문헌

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