산업공학 (IE interfaces)

  • 제25권1호
  • /
  • Pages.142-152
  • /
  • 2012
  • /
  • 1225-0996(pISSN)
  • /
  • 2234-6465(eISSN)
대한산업공학회 (Korean Institute of Industrial Engineers)
권호 표지
DOI QR코드

DOI QR Code

우편서비스에서 gCRM 적용방안에 관한 연구

Application Plan for gCRM(Geographic CRM) in Postal Service

  • 이정훈 (한국전자통신연구원 우정물류기술연구부) ;
  • 이성준 (한국전자통신연구원 우정물류기술연구부) ;
  • 김호연 ((주)가치소프트)
  • 투고 : 2011.07.20
  • 심사 : 2011.10.27
  • 발행 : 2012.03.01
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

Recently, the postal service encounters the various changes in the overall mail environment including the reduction of letter volume, keen competition of the private parcel service and EMS, diversification of customers' demand and etc. In this environment, Korea Post is considering new concept of postal service in order to provide the mail service based on informatization and automation to a client and secures the predominance in competition. We analyze the current environment of postal service for applying the gCRM (Geographic Customer Relationship Management). We propose some possible application fields and present an efficient phased application plan for each field.

키워드

참고문헌

  1. Business GIS (2011), http://www.biz-gis.com.
  2. Electronic Times Internet, (2008), 'G business' is spotlighted.
  3. Hankooki.com (2007), Kookmin Bank, We are directly visited anyplace the customer.
  4. Hwang, J. R., Kang, H. Y., and Lee, K. J. (2003), Architeccture of gCRM using Time and Spatial Data Mining, Proc. of the Spring Conference, Korea Institute of Information Scientists and Engineers, 30(1), 701-703.
  5. Hwang, J. R. and Lee, K. J. (2002), gCRM and Spatial Data Mining, Proc. of the Conference on Spatial Information, fall, 38-44.
  6. Jung, Y. H. (2002), A Study on the G-CRM, the CRM Using GIS Technology, Master Thesis, Kookmin University.
  7. Kim, G. C. (2002), A Study on gCRM based in NGIS, Master Thesis, Sejong University.
  8. Korea IT Industry Promotion Agency (2008), gCRM market trends and outlook.
  9. Korea Land Corporation (2007), Proc. of the GIS Korea.
  10. Lee, B. G. and Song, J. Y. (2005), Development Strategies for Business GIS Based on NGIS, Journal of Korea Spatial Information System Society, 7(2), 3-14.
  11. Lee, J. H., Han, I., and Kim S. S. (2003), An Application of gCRM using Lifestyle Information, Proc. of the Autumn Conference, Korean Statistical Society, 79-84.
  12. Lee, S. S., Lee, H. S., Lee, J. H., and Kim, S. S. (2005), An Application of gCRM Using Customer Information, The Korean Journal of applied Statistics, 18(3), 567-581. https://doi.org/10.5351/KJAS.2005.18.3.567
  13. Lee, W. H. (2003), A Study on the Decision Making Model Applying gCRM System, Journal of Kyungbok College, 7, 61-76.
  14. Openmate (2011), http://www.openmate.com.
  15. Park, K. H., Jung, J. G., and Hwang, M. H. (2003), A Study on Mobile SFA System Prototyping Using P2P LBS Service, The Journal of GIS Association of Korea, 11(1), 61-72.
  16. Woo, C. B. (2004), Application on Geographical Information Systems for Customer- Oriented Marketing Strategy in Hotel Enterprise, Korea Journal of Tourism and Hospitality Research, 18(2), 153-164.
  17. Woo, C. B. (2006), Application of Customer-Oriented gCRM Model in Hotel Enterprise : The Case of Tourist Hotels in a Local Metropolis, Journal of Tourism Sciences, 30(1), 91-108.