Journal of the Korea Society of Computer and Information (한국컴퓨터정보학회논문지)

Korean Society of Computer Information (한국컴퓨터정보학회)
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A study for rejection and acceptance for Information technology innovative products: Based on Smart phone usage intention of General mobile phone users

혁신 제품에 대한 거부와 수용에 관한 연구: 일반 휴대전화 사용자의 스마트폰 사용의도를 중심으로

  • Kwon, Soon-Hong (Division of Broadcasting, Kookje University) ;
  • Lim, Yang-Whan (Division of Business Administration, Cyber hankook University of Foreign Studies)
  • 권순홍 (국제대학교 방송학부) ;
  • 임양환 (사이버한국외국어대학교 경영학부)
  • Received : 2011.06.02
  • Accepted : 2011.11.01
  • Published : 2012.01.31
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Abstract

A study herein is carried out for acceptance procedure of innovative products in the aspect which usage intention is formed by usefulness expectation and rejection factors for innovative products during acceptance procedure of users when information technology innovative products are launched in the market. Empirical study was carried out for non-smart phone users within mobile phone users. As a result of study, firstly, usefulness expectation of users for information technology innovative products is positively (+) affecting to usage intention, while usefulness expectation was shown to be negatively (-) affecting to rejection. Secondly, social factors were found which positively (+) affect to usefulness expectation for innovative products, and satisfaction for conventional products negatively (-) affects to usefulness expectation. Thirdly, there were satisfaction and consuming effort for conventional products from consumers for the factors which affects to innovative products rejection of consumers. Based on the result of study herein, there is a specific strategy needed for information technology innovative products although consumers have expectation usefulness for the products as well as rejection which brings out to remove the intention to use the products.

본 연구에서는 정보기술 혁신 제품이 출시되었을 때 소비자가 수용하는 과정에서 혁신 제품의 유용성 기대와 혁신제품에대한거부의요인에의해사용의도가형성된다는관점에서혁신제품의수용과정을연구하였다. 휴대전화사용자들 중 스마트폰을 사용하지 않는 소비자들을 대상으로 실증연구를 하였다. 연구결과, 첫째, 정보기술 혁신제품에 대한 소비자의 유용성 기대는 사용의도에 정적(+)으로 영향을 미치고, 혁신 제품에 대한 거부감은 부적(-)으로 영향을 미치며, 유용성 기대는 거부감에 부적(-)으로 영향을 미치는 것으로 나타났다. 둘째, 소비자의 혁신 제품에 대한 유용성 기대에 정적(+)으로 영향을 미치는 요인으로 사회적 요인이 있었고, 기존 제품에 대한 만족은 유용성 기대에 부적(-)으로 영향을 미쳤다. 셋째, 소비자의 혁신 제품 거부에 영향을 미치는 요인들로 소비자의 기존 제품에 대한 만족과 소요되는 노력 예상이 있었다. 이러한 연구결과들에 근거하여, 소비자가 정보기술혁신 제품에 대해 유용성을 기대하더라도 거부감을 가지고 있다면 해당 제품을 사용할 의도를 갖지 않기 때문에 이에 대한 전략이 필요하다.

Keywords

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