Journal of Korean Society of Transportation (대한교통학회지)

Korean Society of Transportation (대한교통학회)
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Research on Additive Valuation of Leisure Travel Time Saving During the Summer Vacation: Focused on the Iksan-Pohang Expressway and Donghae Expressway

휴가철 여가통행시간 절감의 추가적 가치 산정방안 연구: 익산포항 및 동해고속도로를 중심으로

  • Rhee, Kyoungah (Graduate School of Environmental Studies, Seoul National University) ;
  • Choi, Sorim (National Infrastructure Research Division, Korea Research Institute for Human Settlements) ;
  • Kim, Joon-ki (National Infrastructure Research Division, Korea Research Institute for Human Settlements) ;
  • Cho, Namgeon (National Infrastructure Research Division, Korea Research Institute for Human Settlements)
  • 이경아 (서울대학교 환경대학원) ;
  • 최소림 (국토연구원 국토인프라연구본부) ;
  • 김준기 (국토연구원 국토인프라연구본부) ;
  • 조남건 (국토연구원 국토인프라연구본부)
  • Received : 2012.04.02
  • Accepted : 2012.11.19
  • Published : 2012.12.31
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Abstract

Additive willingness-to-pay (WTP) for leisure-travel time saving focused on the Iksan-Pohang Expressway and the Donghae Expressway was surveyed during the summer months to estimate the value of travel-time savings (VTTS) for non-business leisure trips. Travelers traveling between 2 and 3 hours on Iksan-Pohang Expressway had WTP of 723 won per 10 minutes of leisure-travel time savings and those traveling between 3 and 4 hours on Donghae Expressway had WTP of 854 won per the same. Based on this survey, we learned that WTP in leisure travel time savings increased with the total travel time. 300 effective samples for each expressway were collected, and estimation was separately conducted on the basis of Cox test.

휴가철 여가통행시간 절감에 대한 합리적인 가치 산정을 위해 익산포항 및 동해고속도로 이용자들을 대상으로 여가통행시간 절감에 대한 추가적인 지불의사와 사회경제적 특성을 조사하였다. 여가통행시간 절감에 대해 평균 통행시간 2-3시간인 익산포항고속도로 이용자들은 여가통행시간 10분 절감에 723원, 평균 통행시간 3-4시간인 동해고속도로 이용자들은 854원의 지불의사가 있는 것으로 나타나 동해고속도로 이용Q 자들의 WTP가 높게 분석되었으며, 이는 통행시간이 길어짐에 따라 WTP도 증가하는 것으로 나타났다. 설문조사는 2010년 여름 성수기에 실시되었고, 각 노선당 유효 설문부수를 300부씩 확보하였으나, 콕스 검정 결과에 근거하여 각각의 개별모형으로 추정하였다.

Keywords

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