Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
권호 표지
DOI QR코드

DOI QR Code

Making the Concept of city brand for using tourism contents -C city-

관광콘텐츠를 이용한 도시브랜드 컨셉 형성에 관한 연구 -C 도시를 중심으로-

  • Jee, Bong-Gu (Dept. of Tourism Management, Kyung Hee University) ;
  • Kim, Tae-Goo (Dept. of Tourism Management, Kyung Hee University) ;
  • Lee, Gye-Hee (Dept. of Tourism Management, Kyung Hee University)
  • 지봉구 (경희대학교 관광경영학과) ;
  • 김태구 (경희대학교 관광경영학과) ;
  • 이계희 (경희대학교 관광경영학과)
  • Received : 2012.01.27
  • Accepted : 2012.02.10
  • Published : 2012.02.29
Download PDF
⟨ Previous Next ⟩

Abstract

The focus on the tourism development after executing the local self-governing system has been changed into a software from a hardware. Especially, the local self-governing bodies in recent years have found their local attractions, and then made them into the tourist contents (branded as a kind of commercial article) which can represent their local culture and environment. They are positively making the most of the contents for their public relations. But, as the tourist contents are used as a limited form, they need to be developed as a city brand which is comprehensive and unifying. Accordingly, in this paper, the C-city was selected as an example. and a city brand of C-city was made on the basis of the tourist contents.

지방자치제도의 실시이후의 관광개발은 하드웨어 개발 중심에서 소프트웨어 중심으로 변화되어 왔다. 특히, 최근들어 지방자치단체는 자기 지역의 문화와 환경을 대변할 수 있는 관광콘텐츠를 발굴하여 브랜드함으로써 지역홍보 등에 적극적으로 활용하고 있다. 그러나, 관광콘텐츠는 제한된 형태로 사용되고 있으며, 관광콘텐츠가 종합적으로 형성된 도시브랜드로 확장되어야 한다. 이에 본 연구는 C도시를 사례지역으로 선정하여 관광콘텐츠 컨셉 형성의 문제점을 제시하고, 그 형성과정을 제안하였다.

Keywords

References

  1. Ministry of Culture, Sports and Tourism, 2007 Korea Tourism Annual Report, 2008.
  2. Yoon, S. H., Eun, G. S., Park, S. M., Park, G., & Jang, W. B., "The Concept of the Contents and 'Humanities Contents', Korea Institute for International Economy Policy, 2010.
  3. Kim, K. H., and Jung, S. K., Brand Equity for Daejeon, Daejeon Development Institute, 2004.
  4. Yahoo, Kim, K. H., and Jung, S. K., Brand Equity for Daejeon, Daejeon Development Institute, 2010.
  5. Kim, K. D., "The Concept of the Contents and 'Humanities Contents', Korea Humanities Content Society, 2002.
  6. Lee, S. K., and Han, K. W., "A study on the causal relationships between the satisfaction of a local festival and the festival-induced tourism activation effects", The Korean Regional Development Association, 21(2), 2009.
  7. Choi, H. Y., and Noh, H. E., "Revitalization Measures of Local Tourism Based on its Characteristics: Focused on Suwon Hwaseong Cultural Fedtival", The Association of Korean Photo- Geographers, 19(1), 2009.
  8. Hyun, Y. H., and Cho, K. I., "A Study of developing the Representative Destination Image - Focusing on Zajonc` Independence Hypothesis Theory -", Tourism Management Research Organization, 24(3), 2009.
  9. Park, B. G., and Cho, J. W., "The effect of Tourism Contents on U-Tourism Convention Service Adoption Using TAM," The Korea Contents Association, 3(2), 2005.
  10. Choi, J. Y., "A study on Regional Comparison of Tourism Contents Application," The Korea Contents Association, 5(2), 2007.
  11. Chun, M. S., "A case study of Tourism Contents appllied Story telling," The Korea Contents Association, 5(2), 2007.
  12. Choi, J. Y., & Lee, Y. S., "Contents Development of Urban Tourism Using Old Maps," The Korea Contents Association, 7(10), 2007. https://doi.org/10.5392/JKCA.2007.7.10.274
  13. Kim, M. C., "A Study on the Attraction Factors of Small Island Tourism in Korea : Focusing on Differences in the Attraction Factors with the Type of Tourism Contents of Small Island," Ph.d., Hanyang University, 2007.
  14. Lim, S. T., "Brand Imaging a City for Tourism," The Korea Contents Association, 8(3), 2008. https://doi.org/10.5392/JKCA.2008.8.3.127
  15. Lee, Y. S., "Strategy Development for Cultural Tourism Contents account to Ginseng," The Korea Contents Association, 8(8), 2008. https://doi.org/10.5392/JKCA.2008.8.8.206
  16. Jo, S. J., Park, S. S., Hong, S. H., Yang, S. S., "A study on Historical Context, Contents and Vision of Delphic Games for Cultural Tourism," The Korea Contents Association, 9(10), 2009. https://doi.org/10.5392/JKCA.2009.9.10.436
  17. An, S. G., "A Study on Development of Cultural Tourism Contents of 'Cheongju-Arirang' of Yanbian Korean Autonomous Prefecture, Jeongam-Village," Ph.d., Hankuk University of Foreign Studies, 2009.
  18. Hwang, H. H., and Kim, D. H., "A Study on the Contents Design for the Travel and Tourism Database using Information of Architecture and City," Journal of the architecturla institute of Korea planning & design, 2010.
  19. Lee, M. J., "A Comparative Study on the International Competitiveness of Cultural Tourism correlating with Creative Industry," Ph.d., Kyung Hee University, 2010.
  20. Lee, S. Y., and Oh, E. J., A Study on the Measurement and Management Strategies of Brand Equity of Local Government, Korea Research Institute for Local Administration, 2009.
  21. Lim, S. T., "Brand Imaging a City for Tourism", The Korea Contents Society, 8(3), 2008. https://doi.org/10.5392/JKCA.2008.8.3.127
  22. Choi, M. H., and Choi, M. Y., "A Study on City Preference Internal and External for Enhanced on City Brand -Focused on Hongseong City", The Treatise on The Plastic Media, The Society of KoreaIllusart, 2009.
  23. Bae, S. M., A Study of Customer Attitude about Urban Brand, Graduate School of Hong-Ik University, Ph.D., 2008.
  24. Lee, J. H. & Choi, S. H., "A Study on Constructing Tourism Destination Branding Model," Gyeonggi Research Institute, 2006.
  25. Park, S. K., "Participation Motivation and Limitations and Relationship between City Brands and Tourism Satisfaction in Marine Tourism Leisure Sports for City Marketing Strategys," Ph.d., Chosun University, 2008.
  26. Song, C. H., "A Study on Influence of City Brand Elements upon City-Brand Personality and Assets Value," Ph. d., Seoul University of Venture & Information, 2009.
  27. Choi, S. Y., "A Study on the Determinants of City Brand Marketion," Ph.d., Konkuk University, 2010.
  28. Yoo, S. K., "A Study on the development of place branding in Gangwon province-Focused on Strategic Cases of Korea's Geographic Center in Yanggu-gun," Research Institute for Gangwon, 2010.
  29. Lee, J. S., "Effects of Aesthetic on Perceived Value and Brand Image of a City," Ph.d., Sejong University, 2010.
  30. Kim, H. B., Lee, J. S., & Lee, J. W., "Impacts of Aesthetic Factors on Brand Image of a City," Journal of tourism sciences, 35(6), 2011.
  31. Kim, H. B. & Kim, J. S., "Effect of the Brand Image of a City on the Theme of the City," Journal of tourism sciences, 35(7), 2011.
  32. Choi, H. W., "A Empirical Study on the Influence of City Brand Elements upon the Customer Attitude and Loyalty," Ph.d., SeoKyeong University, 2011.
  33. Aaker, J., "Dimensions of brand personality," Journal of Marketing Research, 34(3), 1997.

Cited by

  1. The Analysis on Integrated brand of Local government vol.13, pp.11, 2015, https://doi.org/10.14400/JDC.2015.13.11.109