A Comprehensive Study on the Meal Intake Behavior according to Ramyun's Selection Attributes for Korean Adults

성인의 시판 라면류 선택 속성에 따른 식사 행동 차이에 대한 탐색적 고찰

  • Jung, Hyo Sun (Dept. of Culinary Service Management, Kyung Hee University) ;
  • Yu, Kyung Jin (Dept. of Culinary Service Management, Kyung Hee University) ;
  • Yoon, Hye Hyun (Dept. of Culinary Service Management, Kyung Hee University)
  • 정효선 (경희대학교 조리.서비스경영학과) ;
  • 유경진 (경희대학교 조리.서비스경영학과) ;
  • 윤혜현 (경희대학교 조리.서비스경영학과)
  • Received : 2012.05.10
  • Accepted : 2012.12.26
  • Published : 2012.12.31

Abstract

This study was conducted to understand the Ramyun's selection attributes of Korean adults and examine differences in demographic characteristics and meal intake behavior among three groups of samples divided based on the Ramyun's selection attributes. Self-administered questionnaires were completed by 702 adults, and data were subjected to frequency analysis, chi-square analysis, factor analysis, reliability tests, cluster analysis, and discriminant analysis using SPSS. The results of the study were as follows. The Ramyun's selection attributes for Korean adults investigated were food quality (four variables), price (three variables), and company reliability (four variables). Cluster analysis resulted in the subjects being divided into three groups according to their Ramyun's selection attributes, a high-selection group, mid-selection group, and low-selection group. Three groups of samples classified by Ramyun's selection attributes differed based on demographic characteristics (gender and education level) and meal intake behavior (meal numbers, reason for meal, meal time, and meal size).

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