The Journal of the Korea Contents Association (한국콘텐츠학회논문지)

The Korea Contents Association (한국콘텐츠학회)
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Effects of External Environment and Organizational Resources and Capabilities on Strategy and Performance: An evidence from an analysis on ventures

벤처기업의 전략 및 성과에 대한 외부환경과 조직자원 및 능력의 영향

  • Received : 2011.11.03
  • Accepted : 2012.01.30
  • Published : 2012.02.28
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Abstract

Based on the survey data, this study focused venture firms examines how organizational resources and capabilities along with its external environmental conditions have an effect on its strategy and performance. In particular, this article attempts, by performing a binary logistic regression analysis, to identify the venture-specific importance and priority of the factors that may influence firms' strategy patterns, with multiple regression analysis on the relationships between some variables included in the model. The survey was conducted from October 1, 2010 through October 30, 2010. The results of this study are the following. First, the more firms are exposed to high industry growth and low competitive intensity, the higher chance they get to pursuit aggressive strategy. And then a firm seeks aggressive strategy, when it has more technological resources and human resources. Third, environmental uncertainty, industry growth, technological resources, human resources, financial resources and marketing capabilities have positive effects on firm's performance. But, competitive intensity has no direct influence firm's performance. Finally, CEO competence directly influences firm's performance, but the interaction. of CEO competence with other variables is not significant.

본 연구는 기업의 외부환경과 자원 및 능력이 기업의 전략 유형과 경영성과에 미치는 영향을 분석하기 위해 전략에 관한 기존 연구에 기초하여 연구모형을 개발하고, 벤처기업을 대상으로 설문조사를 통해 필요한 자료를 수집하였으며, 회귀분석과 로지스틱 회귀분석을 이용하여 자료를 분석하였다. 실증분석 결과, 산업성장률이 높을수록, 경쟁강도가 낮을수록 공격형 전략을 추구하는 것으로 나타났지만 환경불확실성은 전략 유형에 유의적인 영향을 미치지 못하는 것으로 나타났다. 기업은 기술적 자원과 인적 자원을 많이 보유할수록 공격형 전략을 추구하는 것으로 나타났지만 기업의 재무적 자원과 마케팅능력은 기업의 전략 유형에 유의적인 영향을 미치지 못하는 것으로 나타났다. 환경불확실성, 산업선장률, 기술적 자원, 인적 자원, 재무적 자원, 마케팅 능력 등은 기업성과에 영향을 미치지만 경쟁강도는 기업성과에 유의적인 영향을 미치지 못하는 것으로 나타났다. 최고경영자역량은 기업의 외부환경과 경영성과간에, 그리고 기업의 자원 및 능력과 경영성과간에 유의적인 조절효과가 존재하지 않는 것으로 나타났다. 반면, 최고경영자역량이 경영성과에 직접적으로 영향을 미치는 독립변수로써의 역할은 존재하는 것으로 나타났다.

Keywords

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