Abstract
The purpose of this study is to analyze the pattern of tenant layout for selected cases of five different Urban Entertainment Center(UEC) in Seoul. This research deals with the process of gaining tenant layout pattern of 40 different types. It is composed of three combination unit with tenants of the same or different consumption mode, which is divided into four different functions of retail, entertainment, dining, and service. Then, every tenant of research cases is classified as one of the fabric type, and the data is analyzed to gain its frequency rate with SPSS 14.0 program. The following is the overall explanation of the result for this research. The frequency of tenant layout pattern between the same consumption mode shows the high rate when compared to the other patterns with different consumption mode. For example, the frequency rate of tenant layout pattern which retail and dining consumption mode are placed side by side like RRR and DDD is high. Interestingly, the frequency rate of RRR type of tenant layout pattern that sells the similar products shows especially high level. It can provide the effective environment for shoppers to compare retail goods in many different stores as producing synergic effects when they are located near each other, so this strategy should be considered when planning tenants in UEC environment. Moreover, in case of dining tenants, when they are clustered together in the UEC environment it can play a role as an anchor tenant. Tenant layout pattern of dining-retail and dining-service consumption mode shows the high frequency rate than other layout pattern with other consumption mode. Besides, entertainment consumption tenants combined with dining or retail tenants show the high frequency rate when compared to the pattern combined with service consumption mode.