패션비즈니스 (Journal of Fashion Business)

  • 제16권5호
  • /
  • Pages.88-105
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  • 2012
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  • 1229-3350(pISSN)
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  • 2288-1867(eISSN)
한국패션비즈니스학회 (The Korean Society of Fashion Business)
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리더의 스타일에 표현된 패션 폴리틱스 현상이 대중문화에 미치는 영향

The Influence of Popular Culture in the Fashion Politics Phenomenon of Leader

  • 김미경 (숙명여자대학교 숙명리더십개발원)
  • Kim, Mikyung (Sookmyung Global Leadership Institute, Sookmyung Women's University)
  • 투고 : 2012.08.20
  • 심사 : 2012.10.02
  • 발행 : 2012.12.30
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초록

The purpose of this study is to examine the influence of popular culture in fashion politics phenomenon of leader. As study methods the literature study concerning fashion phenomenon and nature of popular culture were used for theoretical background and visual data from magazine, news paper, and internet were used for exploratory study. The results of this study are as follows. First, fashion politics phenomenon of leader in fashion merchandising through the marketing strategy is characterized as commercial profit. These characteristics enable the fashion industry and popular culture affect the formation to provide opportunity. Second, the fashion politics phenomenon of leader projected through mass media are the fashion icons and strong role models that are copied by consumers, conformity the popular, set a powerful fashion trend. The conformity by the mechanism of the interaction of the public will contribute to the formation of popular culture. Third, Semotics symbolism expressed in the fashion politics phenomenon of the leader, the intended message is communicated to the public by creating a positive image. Positive image of the leader of the public support and acceptance is the power to create.

키워드

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  3. The Fashion Style of German Chancellor Angela Merkel : A Study on Fashion Politics and Image Strategy vol.68, pp.4, 2018, https://doi.org/10.7233/jksc.2018.68.4.112
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