Journal of the Korean Operations Research and Management Science Society (한국경영과학회지)

The Korean Operations Research and Management Science Society (한국경영과학회)
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Evaluation on Perception, Elements and Quality of Business Strategy in Domestic Hospitals

국내 병원의 전략에 관한 인식과 구성요소 및 질 수준 평가

  • 김영훈 (을지대학교 의료경영학과) ;
  • 김효정 (을지대학교 병원경영연구소) ;
  • 김한성 (을지대학교 대학원 의료경영학과) ;
  • 우정식 (을지대학교 대학원 의료경영학과)
  • Received : 2012.10.15
  • Accepted : 2012.12.06
  • Published : 2012.12.31
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Abstract

The purpose of this study is to evaluate of the perception, elements and quality level of business strategy in domestic hospitals. We analyze survey data about strategy. Significantly, we find that domestic hospitals were greatly feeling about the necessity and importance of strategy, but elements and quality level of actual execution strategy is much lower. When evaluating level on the perception, elements and quality of strategy within each of Miles and Snow's strategy type, PA(prospector+analyzer) was higher than DR(defender+reactor). And result of structural equation modeling(SEM), elements had a significant influence on the quality of the strategy, a positive relationship between the components and the PA have been identified. Therefore, we propose that to increase the elements level in order to improve the quality level of strategy, and hospital administrators are need to be PA rather than DR.

Keywords

References

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