The Journal of Society for e-Business Studies (한국전자거래학회지)

Society for e-Business Studies (한국전자거래학회)
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A Requirement Analysis Method of Smart-Phone Users by Using Contents Analysis of SNS

SNS의 스마트폰 게시글 내용 분석을 통한 사용자의 요구특성 분석

  • Kim, Tae Woo (Graduate School of Management Consulting, Hanyang University) ;
  • Baek, Dong Hyun (Department of Business Administration, Hanyang University)
  • 김태우 (한양대학교 일반대학원 경영컨설팅학과) ;
  • 백동현 (한양대학교 경상대학 경영학부)
  • Received : 2012.10.22
  • Accepted : 2012.11.19
  • Published : 2012.11.30
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Abstract

Recently, the development of smart devices such as smart phones and tablet PCs, with mobility, convenience and real-time computing, promotes proliferation and activation of social media. It also causes innovative changes in communication methods. Since 2010, researches in SNS (Social Networking Services) have focused on developing marketing strategies using SNS. On the other hand, the main purpose of this study is to provide a requirement analysis method of smart phone users by using content analysis of SNS. An information systems developed in this study in order to analyze content of SNS automatically because it is very difficult and time consuming to analyze it manually. In addition, this study compares the result of content analysis with that of Kano survey in order to examine consistency between the two results.

최근 스마트폰이나 태블릿 PC와 같이 이동성, 편리성, 그리고 실시간성을 갖춘 스마트 장비의 개발로 소셜 미디어의 확산과 활성화가 촉진되고 있다. 또한 커뮤니케이션 방법도 혁신적으로 변화되고 있다. 2010년 이후, SNS(Social Networking Services)에 관한 연구들은 주로 SNS를 이용한 마케팅 전략의 개발에 초점을 맞췄다. 반면, 이 논문은 SNS의 내용 분석을 통해 스마트폰 사용자들의 요구사항을 분석하는 방법을 제안한다. SNS의 내용을 일일이 수작업으로 분석하는 것은 너무 많은 시간과 노력이 소요되므로 본 논문에서는 SNS 내용 분석을 자동으로 수행하기 위해 내용 분석 시스템을 개발했다. 또한 이 논문에서는 내용 분석의 결과와 Kano의 설문조사 결과를 비교하여 두 결과를 비교하였다.

Keywords

Acknowledgement

Supported by : 한양대학교

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