The Journal of Society for e-Business Studies (한국전자거래학회지)

Society for e-Business Studies (한국전자거래학회)
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A Study on Competitive Analysis Using Multidimensional Efficiency Analysis

다차원효율성분석을 활용한 경쟁분석에 관한 연구

  • Yang, Dong-Heon (Department of Knowledge Service and Consulting, Hansung University) ;
  • You, Yen-Yoo (Department of Knowledge Service and Consulting, Hansung University)
  • 양동헌 (한성대학교 지식서비스 & 컨설팅학과) ;
  • 유연우 (한성대학교 지식서비스 & 컨설팅학과)
  • Received : 2012.10.09
  • Accepted : 2012.11.09
  • Published : 2012.11.30
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Abstract

This study focuses on the use of competitive analysis to identify the effective benchmarking target through consulting techniques to derive improvements. After developed using DEA(Date Envelopment Analysis) the relative efficiency analysis tool for competitor analysis to apply in consulting on-site or within the organization, this study compared the new techniques and the existing techniques. This study was carried out as follows. First, through a review of the literature, consulting competitive analysis techniques and methodologies relative efficiency analysis technique DEA for research scholars examined. Second, DEA-based competitive analysis, multidimensional efficiency analysis is presented. Third, The case study was conducted to determine the suitability and practicality of this analysis method for public company "A".

본 연구는 경쟁분석을 통해 효율적인 벤치마킹 대상을 파악 후 개선점을 도출하는 컨설팅기법의 활용에 관한 연구이다. 경쟁자 분석을 위해 상대적 효율성 분석도구인 DEA(Data Envelopment Analysis, 자료포락분석)을 이용하여 컨설팅현장 또는 기업 내부에서 효율적으로 적용이 가능한 컨설팅 분석기법을 개발하여 기존 경쟁분석기법과 비교하여 제시하였다. 본 연구는 먼저 문헌고찰을 통해 컨설팅 방법론의 경쟁분석 기법과 상대적 효율성 분석 기법인 DEA에 대한 기존학자들의 연구를 살펴보고 DEA를 기반으로 한 경쟁분석인 다차원효율분석방법을 제시한 후 이 분석 방법의 적합성 및 실용성을 확인하기 위해 공기업 "A"를 대상으로 사례 연구를 실시하였다.

Keywords

Acknowledgement

Supported by : Hansung University

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