A Study on the Characteristic of Viewing Satisfaction and Viewing Behavior on the Exhibition Environment of Art Museum - Focusing on the exhibition spaces exhibit by flat works -

미술관의 물리적 전시환경에 대한 관람 만족도와 관람행태의 특성에 관한 연구 - 평면작품 위주의 전시공간을 중심으로 -

  • 이규황 (일본 츠쿠바대학교 예술전공)
  • Received : 2012.03.30
  • Accepted : 2012.06.08
  • Published : 2012.06.30

Abstract

In order to increase visitors' viewing satisfaction and viewing behavior in the art museum exhibit by flat works, it is necessary to analyze the characteristics of major evaluation factors, such as 'the number of artworks and their intervals', 'the space of exhibition and the size of walls', and 'compositional change of exhibition spaces', which have a close relationship with each evaluation factors, by focusing on artworks and exhibition space. Thus, to investigate how the characteristic differences of the major evaluation factors in art museums affect visitors' viewing satisfaction and viewing behavior, this study compared the related analytical indicators, and conducted a correlation analysis. The results of this study are summarized as follows: First, the degree of concentration on artworks (which has been selected as a collective assessment indicator of visitors' satisfaction) increased when the exhibition space of art museum is display by less artworks and they have big interval in the large wall. Second, visitors' viewing satisfaction and qualitative viewing behavior increased when the exhibition space of art museum are simple and they change to simpler step by step. These findings imply that there is a high correlation between visitors' visio-perceptual experiences and viewing behavior, and that visitors' viewing satisfaction and viewing behavior can be predicted partially in the certain exhibition environment from this correlation.

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