Korean Management Science Review (경영과학)

The Korean Operations Research and Management Science Society (한국경영과학회)
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The Effect of Environment Uncertainty and Local Infrastructure on the Firm Culture, Operations Performance and Marketing Performance

환경 불확실성과 지역인프라가 기업문화, 운영성과, 마케팅성과에 미치는 영향 : 대구·경북지역 중소기업을 중심으로

  • Received : 2012.05.31
  • Accepted : 2012.08.06
  • Published : 2012.11.30
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Abstract

This study analyzes the relationship among environment uncertainty, local infrastructure, flexible-open firm culture, operations performance and marketing performance focus on SMEs. This research has revealed that the relation among firm size, firm type, firm culture, operations performance and marketing performance as well. The findings show that firm has its culture which is preparing environment uncertainty and local infrastructure influence on forming firm culture. Change-oriented and leaning-oriented firm cultures affect operations performance and marketing performance. In conclusion, this study suggests implication and limitations for further research.

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