참고문헌
- 이승현, "국내저가항공사의 서비스품질과 요금차별성이 고객만족과 충성도에 미치는 영향," 경희대학교 석사학위논문, 2009.
- 장순자, 김기웅, "복수공항 이용객의 서비스 만족에 영향을 미치는 품질요인의 비교 연구,"한국항공운항학회, Vol. 18 No.3, 2010, pp.55-69.
- 조희정, "항공권판매전략 연구," 경기대학교 석사학위논문, 2004.
- 황희중, "가격변동이 소비자의 가격공정성 지각에 미치는 영향에 대한 연구-거래경험, 구매경험, 기업특성의 조절효과를 중심으로-," 서울대학교 박사학위논문, 2008.
- Aiken, L. S., West, S. G. (1991), "Multiple regression: testing and interpreting interactions," Thousand Oaks: Sage.
- Anderson, Eric T., Simester, Duncan, "Does Demand Fall When Customers Perceive That Prices Are Unfair : The Case Of Premium Pricing for Large Sizes," Marketing Science, 27(3), 2008, pp. 492-500. https://doi.org/10.1287/mksc.1070.0323
- Barry, Bruce, Richard Oliver, "Affect in Dyadic Negotiation: A Model and Propositions," Organizational Behavior and Human Decision Processes, 67, 1996, pp.127-143. https://doi.org/10.1006/obhd.1996.0069
- Bies, Robert J., Thomas M. Tripp and Margaret A. Neale, "Procedural Fairness and Profit Seeking : The Perceived Legitimacy of Market Exploitation," Journal of Behavioral Decision Making, 6 (December), 1993, pp.243-256. https://doi.org/10.1002/bdm.3960060403
- Bolton, Lisa, Luk Warlop and Joseph W. Alba, "Consumer Perceptions of Price (Un)Fairness," Journal of Consumer Research, 29 (March), 2003, pp.474-491. https://doi.org/10.1086/346244
- Campbell, "Says Who?!" "How the Source of Price Information and Affect Influence Perceived Price (Un)fairness," Journal of Marketing Research, 44(2), 2007, pp.261-271. https://doi.org/10.1509/jmkr.44.2.261
- Colquitt, J., "On the dimensionality of organizational justice: a construct validation of a measure," Journal of Applied Psychology, Vol. 86 No.3, 2001, pp.386-400. https://doi.org/10.1037/0021-9010.86.3.386
- Garbarino, E., Lee, O., "Dynamic pricing in internet retail: effects on consumer trust," Psychology and Marketing, Vol. 20 No.6, 2003, pp.495-513. https://doi.org/10.1002/mar.10084
- Greenberg, J., "Stealing in the name of justice : informational and interpersonal moderators of theft reactions to underpayment inequity," Organizational Behavior and Human Decision Processes, Vol. 54, 1993, pp.81-103. https://doi.org/10.1006/obhd.1993.1004
- Greenleaf, E. A., "Impact of Reference Price Effects on the Profitability of Price Promotion," Marketing Science, 14(winter), 1995, pp.82-104. https://doi.org/10.1287/mksc.14.1.82
- Grewal, D., Hardesty, D. and Iyer, G., "The effects of buyer identification and purchase timing on consumer judgments of trust, price fairness, and repurchase intentions," Journal of Interactive Marketing, Vol. 18 No.Autumn, 2004, pp.87-100. https://doi.org/10.1002/dir.20024
- Kahneman, D., Knetsch, K. and Thaler, R., "Fairness as a constraint on profit seeking: entitlements in the market," American Economic Review, Vol. 76, 1986a, pp.728-741.
- Kahneman, D., Knetsch, J. and Thaler, R., "Fairness and the assumptions of economics," Journal of Business, Vol. 59, 1986b, pp.S285-S300. https://doi.org/10.1086/296367
- Kimes, S.,"Perceived fairness of yield management," Cornell Hotel and Restaurant Administration Quarterly, Vol. 35, No. February, 1994, pp.22-29.
- Martins, Marielza, Kent B. Monroe, "Perceived Price Fairness : A New Look at an Old Construct," Advances in Consumer Research, 21(1), 1994, pp.75-78.
- McGill, Jeffrey I., Garrett, J. van Ryzin, "Revenue Management : Research Overview and Prospects," Transportation Science, 33(2), 1999, pp.233-256. https://doi.org/10.1287/trsc.33.2.233
- Monroe, K.B.,"Pricing: Making Profitable Decisions," 3rd ed., McGraw-Hill-Irwin, New York, NY, 2003.
- Novemsky, Nathan, Maurice E. Schweitzer, "What Makes Negotiators Happy? The Differential Effects of Internal and External Social Comparisons on Negotiator Satisfaction," Organizational Behavior and Human Decision Processes, forthcoming, 2004.
- Oliver, R. L., "A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions," Journal of Marketing Research, 17, 1980, pp.460-469. https://doi.org/10.2307/3150499
- Xia, Lan, Kent B. Monroe,and Jennifer L. Cox, "The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions," Journal of Marketing, 68 (October), 2004, pp.1-15.
피인용 문헌
- 저가항공사의 유동적 요금 전략이 소비자의 가격공정성 지각에 미치는 영향 vol.12, pp.10, 2011, https://doi.org/10.15722/jds.12.10.201410.123
- 영화산업에서의 마케팅 전략 : 투자 결정 게임 모형을 중심으로 vol.13, pp.10, 2011, https://doi.org/10.15722/jds.13.10.201510.109