Semiotic Analysis and Myth Studies of Madonna Fashion Images -A View Fashion Image from the Year of 2005 to 2011-

Madonna 패션이미지의 기호학적 분석과 신화연구 -2005~2011년 패션이미지 중심으로-

  • Park, Young-Jin (Dept. of Fashion Design, School of Art, Sungkyunkwan University) ;
  • Yim, Eun-Hyuk (Dept. of Fashion Design, School of Art, Sungkyunkwan University)
  • 박영진 (성균관대학교 예술학부 의상학과) ;
  • 임은혁 (성균관대학교 예술학부 의상학과)
  • Received : 2011.02.08
  • Accepted : 2011.08.11
  • Published : 2011.10.31


An approach method of the semiotics theory is analyzing fashion: the look is that a sign represents one character and the image is interpreted as the destination of the changes. The fashion image interpretation by semiotics is possible because the fashion phenomenon by society has been accumulated in their abbreviation code. It is not possible to produce contradictions of the human imagination coined solution. The myth relieved to people, allowanced a meaning in the world and explained it have been unable to explain and protect us. Today's role of the world myth becomes the star's future. Public resting star's fashion image analysis promote that we understand the inherent desire. Madonna probably is one of the world's most famous women. To Create Madonna's own mythology staged image in various attire reveals symbolism. In this study, Madonna's fashion images, the myth 8 analysis of semiotics represent publicity. Madonna's album jacket 8 analysis of the myth. The fit and the relationship between the star and myths closely is obvious. The Madonna fashion image investigate that so forth implied myth into duality of feminine, upset of gender roles, upset of sexual roles, object of worship. In addition to the creation of these myths are based on sensuality heterosexual fashion images, body-conscious look, lingerie look, Androgynous Look, Dominatrix Look in the fashion style of the images, fashion items made to body suit, bra top, black panties, black boots, long gloves, pink, red, gold, satin, and leather; the addition, there are exaggerated props and accessories. These use such as the human body building wave blond hair. This study through Madonna's fashion image, semiotics analysis is acquainted with suitable means of myth.


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