DOI QR코드

DOI QR Code

Semiotic Analysis and Myth Studies of Madonna Fashion Images -A View Fashion Image from the Year of 2005 to 2011-

Madonna 패션이미지의 기호학적 분석과 신화연구 -2005~2011년 패션이미지 중심으로-

  • Park, Young-Jin (Dept. of Fashion Design, School of Art, Sungkyunkwan University) ;
  • Yim, Eun-Hyuk (Dept. of Fashion Design, School of Art, Sungkyunkwan University)
  • 박영진 (성균관대학교 예술학부 의상학과) ;
  • 임은혁 (성균관대학교 예술학부 의상학과)
  • Received : 2011.02.08
  • Accepted : 2011.08.11
  • Published : 2011.10.31

Abstract

An approach method of the semiotics theory is analyzing fashion: the look is that a sign represents one character and the image is interpreted as the destination of the changes. The fashion image interpretation by semiotics is possible because the fashion phenomenon by society has been accumulated in their abbreviation code. It is not possible to produce contradictions of the human imagination coined solution. The myth relieved to people, allowanced a meaning in the world and explained it have been unable to explain and protect us. Today's role of the world myth becomes the star's future. Public resting star's fashion image analysis promote that we understand the inherent desire. Madonna probably is one of the world's most famous women. To Create Madonna's own mythology staged image in various attire reveals symbolism. In this study, Madonna's fashion images, the myth 8 analysis of semiotics represent publicity. Madonna's album jacket 8 analysis of the myth. The fit and the relationship between the star and myths closely is obvious. The Madonna fashion image investigate that so forth implied myth into duality of feminine, upset of gender roles, upset of sexual roles, object of worship. In addition to the creation of these myths are based on sensuality heterosexual fashion images, body-conscious look, lingerie look, Androgynous Look, Dominatrix Look in the fashion style of the images, fashion items made to body suit, bra top, black panties, black boots, long gloves, pink, red, gold, satin, and leather; the addition, there are exaggerated props and accessories. These use such as the human body building wave blond hair. This study through Madonna's fashion image, semiotics analysis is acquainted with suitable means of myth.

References

  1. Andrew, D. (2003). Visual culture in the digital age (J. H. Kim, Trans.). Seoul: Real Cultural Studies. (Original work published 2000)
  2. Back, S. G. (2004). Popular culture, the pleasure of interpreting semiotics. Seoul: Communication Books.
  3. Back, S. G. (2007). Media, the pleasure of interpreting semiotics. Seoul: Communication Books.
  4. Barthes, R. (1997). Modern myth (Ewha the Semiotics Institute, Trans.). Seoul: Dong Moon Sun. (Original work published 1957)
  5. Guilbert, G. C. (2004). Madonna as postmodern myth (S. W. Kim, Trans.). Seoul: Dulnyouk. (Original work published 2002)
  6. Guy, A. (2010, June 16). Top 10 pop culture icons of the past 50 years. New York Dailynews. Retrieved January 27, 2011, from http://www.nydailynews.com
  7. Han, H. M. (2005). A study on the fashion code of Madonna. Unpublished master's thesis, Hongik University, Seoul.
  8. Han, N. R. (2010). Aesthetic characteristics of stage costumes appeared black. Unpublished master's thesis, Chung-Ang University, Seoul.
  9. Haug, P. (2003). Dual means of the Madonna (Y. O. Park, Trans.). Seoul: Human Love. (Original work published 1983)
  10. Jin, H. Y. (2003). A study on design of the kitschy album jacket. Unpublished master's thesis, Dankook University, Seoul.
  11. Joo, H. I. (2006). To see how the images? Seoul: Ji& Ji.
  12. Kim, C. S. (1998). The development of modern semiotics. Seoul: Seoul National University Press.
  13. Kim, H. J. (2002). Feminism expressive forms that appeared in the costumes: In case of Madonna's fashion style. Unpublished master's thesis, Sungshin Women's University, Seoul.
  14. Kim, J. Y. (2002). The feminity of third wave feminism expressed in the girl power costumes. Unpublished doctoral dissertation, Sookmyung Women's University, Seoul.
  15. Kim, J. Y. (2010, December 28). 46,017 times.. Madonna, 10 selected as the best media exposure star over the years. Sports Seoul. Retrieved January 27, 2011, from http://news.sportsseoul.com
  16. Kim, J. Y., & Yang, S. H. (2001). A study on the postmodern identity in Madonna costume. Journal of the Korean Society of Costume, 51(8), 123-139.
  17. Kim, J. Y., & Yang, S. H. (2002). Appeared on Madonna's gender identity. The Research Journal of the Costume Culture, 10(1), 60-75.
  18. Kim, M. G. (2008). Reality system dismantling of images cultural communication. Seoul: Korea Research Information.
  19. Kim, M. G. (2010). A study on the image perception of the wedding head dress, hairstyle, a neck-line. Unpublished doctoral dissertation, Sungshin Women's University, Seoul.
  20. Kim, Y. S. (1993). Roland Barthes image theory. Seoul: World History.
  21. Lee, H. J. (2010, July 8). 50, For Madonna '1billion' cost maintain youth. Seoul Newspapers NTN. Retrieved January 28, 2011, from http://ntn.seoul.co.kr
  22. Lee, Y. K. (2011). A study on bite style of existential meaning through black fashion. Unpublished master's thesis, Sookmyung Women's University, Seoul.
  23. Levy, P. (2000). Cyber-culture (J. K. Cho & D. Y. Kim, Trans.). Seoul: Literature and Art Publishing. (Original work published 1988)
  24. Lipovetsky, G. (1999). Empire of the fashion (J. D. Lee, Trans.). Seoul: Literature and Art Publishing. (Original work published 1987)
  25. Madonna. (2010, January 27). Madonna. Retrieved October 23, 2011, from http://www.madonna.com
  26. Moon, J. Y. (2009). Image of pink colored objects. Unpublished master's thesis, Ewha Womans University, Seoul.
  27. Palette, H. (1995). Flow of modern semiotics (S. D. Kim, Trans.). Seoul: Theory and Practice. (Original work published 1989)
  28. Park, H. R. (2009). Meaning analysis of perfume design through of Roland Barthes-Concentrated on perfume container of Anna Sui-.The Korean Society of Illustration Research, 20, 57-66.
  29. Pomerantz, D., & Rose, L. (2010, June 28). Madonna #10 on Forbes' 100 most powerful celebrities list. Forbes. Retrieved January 27, 2011, from http://forbes.com
  30. Seo, M. J. (2005). A study on the mythic and symbolic system of the costumes in the film . Unpublished doctoral dissertation, Hongik University, Seoul.
  31. Seo, Y. H. (2002). A study on the contemporary fashion design reflected feminine image of the Germanic myth. Unpublished master's thesis, Dongduk Women's University, Seoul.
  32. Tacheuhiko, S. (1999). Eroticism of body pleasure (D. C. Moon, Trans.). Seoul: Ocean. (Original work published 1984)
  33. Wikipedia. (2010, September 8). Madonna. Wikipedia Dictionary. Retrieved October 24, 2011, from http://en.wikipedia.org/wiki/Madonna
  34. Wikipedia. (2011, January 27). Vogueing. Wikipedia Dictionary. Retrieved October23, 2011, from http://en.wikipedia.org/wiki/Vogue_(dance)
  35. Yang, S. H., & Yang, H. Y. (2005). A study on the mythical image of modern fashion. Journal of the Korean Society of Costume, 55(1), 151-164
  36. Yu, J. O. (2000). A study on molding analysis research of Madonna fashion. Unpublished master's thesis, Hongik University, Seoul.

Cited by

  1. Study on Classification of Associated Words of Fashion Image words through Analogical Transfer : Focused on the image words of feminine, mannish, classic and avant-garde vol.67, pp.5, 2017, https://doi.org/10.7233/jksc.2017.67.5.001