Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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Evaluation Criteria and Image-Tone Preference of Infant and Children's Wear according to Buyer's Value

구매자의 가치에 따른 유아동복 평가기준과 이미지 및 색조 선호도

  • Received : 2011.04.18
  • Accepted : 2011.07.19
  • Published : 2011.09.30
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Abstract

This study investigates the differences in the purchasing behavior of infant and children's wear with particular attention to the features of children and consumers. This study conducted a survey on female buyers of infant and children's wear living in Seoul and Gyeonggi Province. A total of 558 questionnaires were analyzed using a SPSS 18.0 statistic program with factor analysis, Cronbach's ${\alpha}$, cluster analysis, ANOVA, and Duncan test. The results are as follows. 1. Three types of groups by values were identified: mental-social achievement oriented group, social achievement oriented group, and pleasure value oriented group. 2. A significant difference was found in the physical criteria and aesthetic criteria. 3. A significant difference was found among the relation of groups in fancy, neat, and easy-active images. 4. The results showed for all groups that consumers of infant and children's wear prioritized soft pastels most.

Keywords

References

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  1. An Ethnographic Approach to Study on Purchasing Behaviors Regarding Preschool Children's Clothes vol.39, pp.3, 2015, https://doi.org/10.5850/JKSCT.2015.39.3.379
  2. A Qualitative Study on the Consumption Value of Preschooler Clothing by Mothers vol.36, pp.10, 2012, https://doi.org/10.5850/JKSCT.2012.36.10.1100