한국IT서비스학회지 (Journal of Information Technology Services)
- 제10권1호
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- Pages.35-46
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- 2011
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- 1975-4256(pISSN)
DOI QR Code
부스 방문데이터를 활용한 사회 네트워크 분석
Social Network Analysis Using Booth Visiting Data
초록
As development of exhibition, it has been an important issue to analyze exhibition for the next success of exhibition. A lot of existing researches have focused on the exhibitor's and visitor's satisfaction problem. However, the exhibitor's satisfaction and success of exhibition come from the analysis of exhibition in the network level. Booths composing exhibition are regarded as nodes in network, so the trace of visitors visiting booths can construct the arc of networks. The purpose of this study is to analyze the booth visiting pattern and components of network through social network analysis using data collected in the
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