Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
권호 표지
DOI QR코드

DOI QR Code

The Effects of the Transaction Character Factors between Buyer-Supplier on Relational Bond in Dongdaemoon Fashion Market -From the Perspective of Region Retailer-

동대문 패션시장의 구매자-공급자 간의 거래특성이 관계결속에 미치는 영향 -지역 패션 소매업체의 관점에서-

  • Chung, Myung-Sun (Dept. of Clothing & Textiles, Chonnam National University/Human Ecology Research Institute, Chonnam National University) ;
  • Ju, Seong-Rae (Dept. of Clothing & Textiles, Chonnam National University/Human Ecology Research Institute, Chonnam National University)
  • 정명선 (전남대학교 생활과학대학 의류학과/전남대학교 생활과학연구소) ;
  • 주성래 (전남대학교 생활과학대학 의류학과/전남대학교 생활과학연구소)
  • Received : 2011.03.16
  • Accepted : 2011.05.18
  • Published : 2011.08.31
Download PDF
⟨ Previous Next ⟩

Abstract

This study identified the present state of store and selection criteria of supplier from the regional fashion buyer point of view and examined the effects of the factors of relative impact between buyer and supplier on the relational bond. The interviews and questionnaires were administered to the owners or the sellers of 85 fashion retail stores in Gwangju. For analysis of data, frequency, means, factor analysis, Cronbach's ${\alpha}$ and regression analysis were applied. The results were as follows. First, in the results of examining the actual conditions of store managers for fashion buyers, fashion buyers complained about lengthy travelling and time consumption inconvenience. They also reported decrease in margin and monthly mean sales over last year. Second, the most important selection the criteria for the supplier were product power, followed by a convenient store layout. Finally, higher quality communication, more compromises, and higher dependence were affected with higher satisfaction, trust, and commitment in suppliers; conversely, the trust and commitment of the buyers decreased relative to the increased power of the suppliers.

Keywords

References

  1. An, J. H. (2008). The influence of the B2B relation-based interdependence upon conflict-settlement modality and relationship satisfaction-centering on small & medium purchasing business entities. Unpublished master's thesis, Chung-Ang University, Seoul.
  2. Anderson, J. C., & Narus, J. A. (1990). A model of distributor firm and manufacturer firm working partnerships. Journal of Marketing, 54(Jan.), 42−58.
  3. Azuma, N. (2002). Pronto moda Tokyo-style-emergence of collection-free street fashion in Tokyo and the Seoul-Tokyo fashion connection. International Journal of Retail & Distribution Management, 30(2-3), 137−144. https://doi.org/10.1108/09590550210420819
  4. Choi, J. W. (2005). A study of strategic implication for buyersupplier relationship. Buk-Ak Business Review, 11, 269−299.
  5. Choi, S. Y. (2001). A comparative study of supply chain types in fashion apparel industry. Unpublished master's thesis, Korea Advanced Institute of Science and Technology, Daejeon.
  6. Competitive analysis of clothing retail commercial area in dongdaemun. (2003, February 13). Samsungdesignnet. Retrieved February 24, 2009, from http://www.samsungdesign.net
  7. D'Andrea, G., & Arnold, D. (2002). Case study: Zara. Boston, MA: Harvard Business School Publishing.
  8. Dickson, G. W. (1966). An analysis of supplier selection systems decision. Journal of Purchasing, 2, 5−17.
  9. Dwyer, F. R., Shurr, P. H., & Oh, S. J. (1987). Developing buyerseller relationship. Journal of Marketing, 51(Apr.), 11−27. https://doi.org/10.2307/1251126
  10. Fornell, C., Johson, M. D., Anderson, E. W., Cha, J., & Bryant, B. E. (1996). The american customer satisfaction index: Nature, purpose, and findings. Journal of Marketing, 60(Oct.), 7−18. https://doi.org/10.2307/1251898
  11. Ganesan, S. (1994). Determinants of long-term orientation in buyer-seller relationship. Journal of Marketing, 58(April), 1−19.
  12. Garbarino, E., & Johnson, M. S. (1999). The different roles of satisfaction, trust, and commitment in customer relationships. Journal of Marketing, 63(Apr.), 70−87. https://doi.org/10.2307/1251946
  13. Gundlach, G. T., & Murphy P. E. (1993). Ethical and legal foundations of relational marketing exchanges. Journal of Marketing, 57(Oct.), 35−46. https://doi.org/10.2307/1252217
  14. Han, S. L. (2004). Antecedents and consequences of channel conflict. Journal of Distribution Research, 9(1), 93−110.
  15. Jang, S. Y. (2005). Partnership between apparel manufacturers and fabric suppliers. Unpublished master's thesis, Seoul National University, Seoul.
  16. Jung, J. W. (2005). Buyer-supplier relationship in fashion small business-Focused on dondaemun market. Unpublished master's thesis, National Institute of Technology of Kumoh, Gumi.
  17. Jung, N. H. (2002). A study on the logistics improvement of dongdaemun markets-Focusing on clothing retailers-. Unpublished master's thesis, Hanyang University, Seoul.
  18. Kannan, V. R., & Tan, K. C. (2006). Buyer-supplier relationship: The impact of supplier selection and buyer-supplier engagement of relationship and firm performance. International Journal of Physical Distribution & Logistics Management, 36(10), 755−775. https://doi.org/10.1108/09600030610714580
  19. Kim, B. M. (2002). A study on clothing buyers characteristics influencing store choice in Dongdaemun market. Unpublished master's thesis, Konkuk University, Seoul.
  20. Kim, H. S. (2004). The satisfaction of the analysis in the actual condition of the buyer about the dongdaemoon fashion market. Unpublished master's thesis, Duksung Women's University, Seoul.
  21. Kim, J. K., & Kim, Y. S. (2006). Effects of influence strategy on conflict in interdependent distribution channels. Korea Research Academy of Distribution and Management Review, 9(3), 5−24.
  22. Kim, W. M., Bae, S. W., & Lee, C. H. (2005). An empirical study of the relationship marketing on the conflict and channel performance in marketing channels-Focusing on distributors-. Journal of Marketing Management, 10(1), 95−119.
  23. Lee, J. K. (2007). Seoul dongdaemoon market. MK economy, 1423. Retrieved September 15, 2007, from http://news.mk.co.kr
  24. Lee, S. H., Hong, B. S., & Chae, M. S. (2006). The strategy remodeling renovation of traditional fashion markets: The differences of perceptions between merchants and consumers. Journal of Korean Home Economics Association, 44(2), 153−161.
  25. Lee, S. H., Kim, J. W., & Park, J. I. (2003). A study on the way of activating the conventional market-Focus on the Gupo market-. Journal of Urban Studies, 15(December), 13−23.
  26. Mohr, J. J., & Nevin, J. R. (1990). Communication strategies in marketing channels: A theoretical perspective. Journal of Marketing, 54(Oct.), 36−51. https://doi.org/10.2307/1251758
  27. Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58(Jul.), 20−38.
  28. Park, C. S. (2006, June 19). Dongdaemun retailer's the best interests are 'To keep the regular customers'. Fashion Insight. Retrieved April 25, 2009, from http://www.fi.co.kr
  29. Petroni, A., & Braglia, M. (2000). Vendor selection using principal component analysis. The Journal of Supply Chain Management, 36(2), 63−69. https://doi.org/10.1111/j.1745-493X.2000.tb00078.x
  30. Seo, M. J., Lee, J, I., & Lee, K. H. (2009). Typology of wholesaler in dongdaemun fashion town according to contractor selection criteria. The Research Journal of the Costume Culture, 17(5), 819−833. https://doi.org/10.29049/rjcc.2009.17.5.819
  31. Seoul Small & Medium Business Administration. (2001). Research of dongdeamoon fashion stores (No. 11-142 0111-000013-14). Seoul: Seoul Small & Medium Business Administration.
  32. Sheth, J., & Parvatiyar, A. (1995). Relationship marketing in consumer markets: Antecedents and consequences. Journal of the Academy of Marketing Science, 23(4), 255−271. https://doi.org/10.1177/009207039502300405
  33. Small Enterprise Development Agency. (2011, April 3). Operation of commercial/business areas information systems. Small Enterprise Development Agency. Retrieved April 3, 2011, from http://www.sbdc.or.kr
  34. Weber, C. A., Current, J. R., & Benton, W. C. (1991). Vendor selection criteria and methods. European Journal of Operational Research, 50(1), 2−18. https://doi.org/10.1016/0377-2217(91)90033-R
  35. Won, S. R. (2007). A study on improvement of logistics system of dongdaemun clothing wholesale market-Centered on quality of life of the site operators-. Unpublished master's thesis, Hanyang University, Seoul.

Cited by

  1. Key drivers of an agile, collaborative fast fashion supply chain vol.21, pp.3, 2017, https://doi.org/10.1108/JFMM-07-2016-0060
  2. Triangulated value perspectives of Place marketing: A case of Dongdaemun and the Doota shopping mall vol.4, pp.4, 2013, https://doi.org/10.1080/20932685.2013.822683