Journal of Korean Society of Industrial and Systems Engineering (산업경영시스템학회지)

Society of Korea Industrial and System Engineering (한국산업경영시스템학회)
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A Study on Pricing Decision Strategy of Small and Medium Size Manufacturing Company in Supply Chain Environment

공급 사슬 환경에서 중소 제조 기업의 가격 결정 전략에 관한 연구

  • 황승준 (한양대학교 경상대학 경영학부) ;
  • 김태영 (동양미래대학 경영학부) ;
  • 금병찬 (한양대학교 전략경영학과)
  • Received : 2011.05.23
  • Accepted : 2011.06.01
  • Published : 2011.06.30
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Abstract

The purpose of this paper is to suggest a supplier and buyer's pricing decision strategy model with discount-policy over a long-term replenishment contract in a supply chain environment by small and medium size manufacturing company. We assume that the buyer has a superior economic power over a supplier and each agent in a supply chain is unaware of each other. The supplier proposes pricing decision strategy to induce the buyer to choose the terms of contract for the benefit of the supplier. Then buyer decides the terms of contract to maximize her profit considering supplier's discount-policy. We also present a numerical example to illustrate the efficiency of pricing decision strategy.

Keywords

References

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