한국식품영양학회지 (The Korean Journal of Food And Nutrition)

  • 제24권4호
  • /
  • Pages.808-816
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  • 2011
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  • 1225-4339(pISSN)
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  • 2287-4992(eISSN)
한국식품영양학회 (The Korean Society of Food and Nutrition)
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미국, 중국, 일본 소비자의 해외 한식당 마케팅 커뮤니케이션 이용행태 분석

A Comparative Analysis of American, Chinese and Japanese Consumers' Usage Behavior of Marketing Communication towards Overseas Korean Restaurants

  • 투고 : 2011.11.29
  • 심사 : 2011.12.09
  • 발행 : 2011.12.31
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초록

The aim of this study was to compare the American, Chinese, and Japanese consumers' usage behavior of marketing communication towards overseas Korean restaurants. The survey included both on and off-line method and self-administered questionnaires were written in three languages- English, Chinese and Japanese. The sample was collected from 5 hub cities for globalization of Korean food- LA, New York, Tokyo, Beijing, and Shanghai. The most important factor of searching for Korean restaurants-related information was 'the interaction' and the least one was 'the diversity'. The most commonly informed Korean restaurants-related content through the on and off-line media was 'the general information, such as location, telephone number, and operation hour'. Korean restaurants-related content that the respondents' most interested in was 'the information of menu and price'. Results of this study can expectedly be used from a practical point of view by providing empirical data of foreign consumers for effective marketing communication strategies of overseas Korean restaurants.

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  2. Exposure, Credibility, Usefulness of Food Tourism Information Channel ofJapanese & Chinese Tourists vol.27, pp.5, 2017, https://doi.org/10.17495/easdl.2017.10.27.5.558
  3. Study on Recognition and Attitudes towards Korean Food in Korean Food Culture Publicity Event - Hayabusa Station targeting Festival participants - vol.29, pp.4, 2014, https://doi.org/10.7318/KJFC/2014.29.4.314
  4. Q방법론에 의한 궁중음식 전문점 조리사 및 운영자의 궁중음식 인식 분석 vol.23, pp.7, 2011, https://doi.org/10.20878/cshr.2017.23.7.008