DOI QR코드

DOI QR Code

텔레비전 프로그램을 통해 관찰한 식품영양정보의 사례분석

Analysis of Information about Food and Nutrition Presented throughout Various Television Programs

  • 류혜숙 (상지대학교 보건과학대학 식품영양학과) ;
  • 김옥선 (장안대학교 식품영양학과) ;
  • 최해연 (공주대학교 교육대학원 가정교육학과)
  • Ryu, Hye-Sook (Dept. of Food and Nutrition, College of Health Sciences, Sangji University) ;
  • Kim, Ok-Sun (Dept. of Food and Nutrition, Jangan College) ;
  • Choi, Hae-Yeon (Home Economics Education, Graduate School of Education, Kongju National University)
  • 투고 : 2011.11.08
  • 심사 : 2011.12.13
  • 발행 : 2011.12.31

초록

The purpose of this study was to analyze information about food and nutrition topics presented throughout the television broadcast media, thereby find out the optimal communication method to give desirable information to the general public. To perform this study were recruited and trained by monitoring education before and during the study. 3 domestic TV channels were selected to be monitored, for 3 months. Results of this study were as follows: First, the total reporting cases of information about foods and nutrition were 154, When each monitored contents was seen from the domain of programs, 128 cases(83.1%) were from current affairs and information program, and 26(16.9%) were from entertainment program. Second, according to survey by channel cases are 26(16.9%) from KBS, 54 cases(35.1%) from MBC, 74 cases(48.1%) from SBS, which means SBS reported the most about nutritional foods. Third, the frequency of reporting information on the overall diet and food & ingredient, cuisine & cookey, health & diet therapy and obesity & diet in order. Forth, among the 26 cases of positive or negative implications made by each cannel of KBS, 18 cases were delivered in positive ways, 7 cases had positive and negative point of views mix together, and 1 cases was negatively delivered. Finally, the most important thing is to organiae the advisory team by connecting mass media and specialist, and the educational program of nutrition should be developed for the communication of right information about foods and nutrition.

키워드

참고문헌

  1. Aldory L. 2001. Making health communications meaningful for women: Factors that influence involvement. Journal of Public Research 13:163-185 https://doi.org/10.1207/S1532754XJPRR1302_3
  2. Andsager JL, Powers A. 2001. Framing women's health with a sense-making approach: Magazine coverage of breast cancer and implants. Health Communication 21:35-44
  3. Berry TR, Naylor PJ. 2007. SARS Wars: An examination of the quality and construction of health information in the news media. Journal of Health Communication 22:151-160
  4. Campo S, Mastin T. 2007. Placing the burden on the individual: overweight and obesity in African American and mainstream women's magazines. Journal of Health Communication 22:229-240 https://doi.org/10.1080/10410230701626885
  5. Coroli M, Argentieri L, Cardone M, Masi A. 2004. Role of television in childhood obesity prevention. International Journal of Obesity 13:44-58
  6. Choi BS, Lee IS, Lee YE. 1997. The study of nutrition-related messages in food advertising by content analysis of a women's magazine-Woman's Donga, 1968-1995. J Dietary Culture 12:309-321
  7. Goldber ME, Gorn GJ. 1982. Behavior evidence of the effect of televised food messages on children. J Consumer Res 9: 200-205 https://doi.org/10.1086/208913
  8. Gibson TA. 2007. The existing media system may be toxic to your health: Health communication and the politics of media reform. Journal of Applied Communication Research 35: 125-132 https://doi.org/10.1080/00909880701245307
  9. Jeffery RW, French SA. 1998. Epidemic obesity in the United States: Are fast foods and television viewing contributing? American Journal of Public Health 88:277-280 https://doi.org/10.2105/AJPH.88.2.277
  10. Kang HJ, Kim KM, Kim KJ, Ryu ES. 2001. Effect-evaluation of nutrition education program for the mothers of preschool children in kindergarten. Korean J Nutr 34:230-240
  11. Kim EK, Park YS, Jang MR, Myung CO, Nam HW. 1996. The content analysis of food and nutrition articles in the Korean newspapers from January 1960 to June 1996-1. food habits and food consumption patterns. J Dietary Culture 11:516- 526
  12. Kim EK, Park YS, Jang MR, Lee KW. 1996. The content analysis of food and nutrition articles in the Korean newspapers from January 1960 to June 1996-2. nutrition life cycle, health and disease. J Dietary Culture 11:527-538
  13. Kim HS. 1996. Television food advertisement: Review and recommendation. The Korean J Dietary Culture 11:507-515
  14. Kim KN. 2003. Health and nutrition messages in the baby food advertisements of wemen's magazines. Korean J Community Nutrition 5:178-185
  15. Kline KN. 2006. A decade of research on health content in the media: The focus on health challenges and sociocultural context and attendant informational and ideological programs. Journal of Health Communication 11:43-59 https://doi.org/10.1080/10810730500461067
  16. Lee JW, Lee BK. 1998. Analyzing the producer's attitudes toward specialist's advice and the panelist constitution of nutritionrelated TV programs. Korean J Community Nutrition 3: 317-328
  17. Lee JW, Lee BK. 1998. Examination about the television's role of nutrition education through content analysis of nutritionrelated programs. Korean J Community Nutrition 3:642-654
  18. Mackenzie SB. 1986. The role of attention in mediating the effect of advertising on attribute importance. Journal of Consumer Research 13:174-195 https://doi.org/10.1086/209059
  19. Moon HK, Yong MJ, Jang YJ. 2004. An analysis of food and nutrition information for articles and advertisements in the daily newspaper (year 2002). J Korean Diet Assoc 10:143-158
  20. Moon HK, Jang YJ. 2005. Quantitative analysis of food and nutrition information offered in television programs. J Korean Dietetic Assoc 11:51-66
  21. Morgan J, Sharma S, Lukachko A, Ross G. 1999. The breast cancer prevention diet by Dr. Bob Arnot: Unscientific and deceptive-A disservice to American women. Journal of Health Communication 4:235-248 https://doi.org/10.1080/108107399126940
  22. Porto MP. 2007. Fighting AIDS among adolescent women: Effect of a public communication campaign in Brazil. Journal of Health Communication 12:121-132 https://doi.org/10.1080/10810730601150072
  23. Ryu HS, Kim HS, Yang IS, Kim KT, Bae MY. 2003. The monitoring case analysis of nutrition-related programs presented on television broadcast media. J Korean Dietetic Assoc 9:138-148
  24. Ryu HS, Yang IS, Kim HS. 2003. Monitoring of information about food and nutrition presented throughout various television brodcast media. Korean J Nutr 36:508-514
  25. Voss M. 2003. Why reporters and editors get health coverage wrong: Health journalists need and want special training. Nieman Reports 46-48
  26. Yanvitzky I, Blitz CL. 2000. Effect of media coverage and physician advice on utilization of breast cancer screening by women 40 years and older. Journal of Health Communication 5:117-134 https://doi.org/10.1080/108107300406857
  27. You EY, Sung HI, Kwak JO, Chang KJ. 2002. The dietary intakes and internet searches reagarding by disease in college students participating in a nutrition education web class. Korean J Community Nutrition 7:696-704
  28. Yoo EK, Lee SE, Kim MH. 1998. An analysis on the contents related to health in the three major monthly women's magazine(march, 1997-February). J Korean Academy of Women's Health Nursing 4:309-321
  29. Yang IS, Lee JM, Chae IS. 1998. Nutrition knowledge and attitude analysis of elderly people for the development of nutrition education program. J Korean Dietetic Assoc 4:76- 87

피인용 문헌

  1. Quality Evaluation on Nutrition-Related Information Offered through Mass Media and Social Network Services vol.33, pp.4, 2017, https://doi.org/10.9724/kfcs.2017.33.4.471
  2. Analysis of Food and Nutrition Information of Diet-related Programs in Comprehensive vol.31, pp.6, 2016, https://doi.org/10.7318/KJFC/2016.31.6.661
  3. 정보이용자의 식품영양정보 이용 실태와 만족도 vol.54, pp.4, 2011, https://doi.org/10.4163/jnh.2021.54.4.398