한국의류산업학회지 (Fashion & Textile Research Journal)

  • 제13권6호
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  • Pages.909-916
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  • 2011
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  • 1229-2060(pISSN)
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  • 2287-5743(eISSN)
한국의류산업학회 (The Society of Fashion and Textile Industry)
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중고패션제품의 구매경험에 따른 소비자 특성

The Comparison of Consumer Characteristics according to Purchasing Experience of Secondhand Fashion Goods

  • Park, Hyun-Hee (School of Administration, Kyungpook National University) ;
  • Choo, Tae-Gue (Department of Fashion Design, Kyungpook National University)
  • 투고 : 2011.09.16
  • 심사 : 2011.12.08
  • 발행 : 2011.12.31
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초록

This study explored the differences in consumer characteristics-consumer self-confidence, attitude toward, trust and purchase intention for secondhand fashion goods, self-confidence in fashion coordination, price sensitivity for fashion product, and environment conservation consciousness-according to purchasing experience of secondhand fashion goods. A set of questionnaire was administered to 400 university students in Daegu from 18 to 28 April 2011. Data were analyzed by factor analysis, Cronbach's ${\alpha}$, frequency, t-tests. Secondhand fashion goods shoppers were 135(37%) and non-shoppers were 230(63%). The difference analysis results between the two groups were as follows. First, in consumer self-confidence, shoppers showed higher than non-shoppers except persuasion knowledge, and there was no difference in marketplace interfaces between the two groups. Second, there were significant differences in attitude toward secondhand fashion goods, trust and purchase intention for secondhand fashion goods between the two groups. Third, shoppers had higher self-confidence in fashion coordination than non-shoppers, but there was no difference in environment conservation consciousness and price sensitivity for fashion product between the two groups. For future study, it is suggested to find out more general characteristics of secondhand fashion goods shoppers covering other age brackets.

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피인용 문헌

  1. Factors affecting fashion consumers’ purchase decisions in nonprofit thrift stores vol.24, pp.2, 2016, https://doi.org/10.7741/rjcc.2016.24.2.119
  2. The Effect of Consumption Value on Attitude and Repurchase Intention of Secondhand Fashion Goods -The Moderating Role of Self-confidence in Fashion Coordination- vol.37, pp.4, 2013, https://doi.org/10.5850/JKSCT.2013.37.4.618
  3. Impacts of health and environment consciousness on pro-environmental clothing purchasing and disposal behaviors vol.22, pp.3, 2014, https://doi.org/10.7741/rjcc.2014.22.3.371
  4. Influence of Consumer Self-confidence and Self-confidence in Fashion Coordination on Attitude toward Secondhand Fashion Goods and Purchase Intention of Secondhand Fashion Goods vol.14, pp.4, 2012, https://doi.org/10.5805/KSCI.2012.14.4.544
  5. Perception, purchase behaviors of and the buying motives toward secondhand clothing products vol.21, pp.3, 2013, https://doi.org/10.7741/rjcc.2013.21.3.324