Abstract
The purpose of this study is to evaluate the differences of visual image on variations in the shoulder strap and length of the one piece swimsuit. Nine samples were examined: 3 variations of the shoulder strap and 3 variations of the swimsuit length. Data have been obtained from 90 fashion design majors and analyzed using Factor Analysis, Anova, Scheffe's Test and the MCA method. The results of the study are as follows: 1) The visual image, according to changes in the shoulder strap and length of the one piece swimsuit, was composed of attraction factor and boldness factor. Attraction was the most important factor in the one piece swimsuit. 2) The visual images according to changes in the shoulder strap of the one piece swimsuits are ranked in the order of one shoulder strap, strapless and two shoulder straps. They are shown to be wanted to dress - sophisticated image and untidy - unique image. 3) As the swimsuit gets shorter, it has more wanted to dress - sophisticated image and untidy - unique image. 4) The number of shoulder straps and swimsuit length do interact with each other in attraction factor and boldness factor. In attraction factor, one shoulder strap and high cut of the one piece swimsuit has the most wanted to dress - sophisticated image. However two shoulder straps and low cut of the one piece swimsuit has the most not wanted to dress - countrified image. In boldness factor, one shoulder strap and high cut of the one piece swimsuit has the most untidy - unique image. However two shoulder straps and regular cut of the one piece swimsuit has the most tidy - ordinary image.