Journal of Internet Computing and Services (인터넷정보학회논문지)

Korean Society for Internet Information (한국인터넷정보학회)
권호 표지

Analyzing Service Quality Factors for Affecting Government 2.0 Users' Satisfaction

이용자 만족에 영향을 미치는 Government 2.0 서비스 품질 요인에 관한 연구

  • Received : 2011.01.12
  • Accepted : 2011.02.16
  • Published : 2011.04.30
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Abstract

The purpose of this study is to present the direction of improving the Korean Government 2.0 services by evaluating the quality of the service and analyzing its effects on user satisfaction. Recently, on the extension of e-government, Government 2.0, which is the government service combined with Web 2.0, has emerged as a new paradigm. However, there are very few studies on the impact of Government 2.0 on general society and industries. Especially, there is little or no practical analysis and evaluation for the quality of Government 2.0 service. Because the service quality is typically used as the leading indicator of user satisfaction, this study applies it to the Government 2.0 for the validation of the existingtheory in a particular subject. The service quality was measured by the tangibles, reliability, responsiveness of revised SERVQUAL, the efficiency and security of the E-S-QUAL. Inconclusion, this study has empirically significant implications for providing a theoretical foundation for measuring the quality of the Government 2.0 service.

본 연구의 목적은 Government 2.0 서비스 품질을 측정하고 이것이 이용자 만족에 어떠한 영향을 미치는지 분석하고 서비스 활성화 방향을 모색하는 것이다. 최근 정부 서비스와 Web 2.0이 결합한 용어인 Government 2.0이 새로운 패러다임으로 부상함에 따라 공공정보의 공개와 활용을 통한 가치창출에 대한 관심이 커지고 있다. 그러나, Government 2.0이 경제, 사회, 문화 전반에 미치는 여러 가지 영향에 대한 연구는 극히 미흡한 실정이다. 또한, Government 2.0 서비스와 관련된 학문적 분석이나 평가에 관한 연구도 미미한 실정이다. 서비스 품질 평가는 일반적으로 이용자 만족을 선행지수로 선택하므로, 본 연구에서도 대중교통정보서비스를 중심으로 한 Government 2.0 서비스에 기존의 SERVQUAL과 E-S-QUAL 모형의 서비스 품질 결정 요인들이 적용될 수 있는지를 살펴 보았다. 설문을 통한 실증 연구 결과, 서비스 품질이 이용자 만족과 관련이 있는 것으로 나타났다. 특히, 서비스 품질 결정 요인들 중 유형성, 효율성, 신뢰성 3개 서비스 품질 요인들이 이용자 만족에 유의적인 정의 영향을 미치는 것으로 나타났다. 본 연구는 Government 2.0 서비스에 대한 경험적 분석을 통해 이론적 모형을 제시함으로써 Government 2.0 서비스 품질에 대한 이론적 토대를 마련한다는 점에서 중요한 의의를 지닌다.

Keywords

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