Textile Science and Engineering (한국섬유공학회지)

The Korean Fiber Society (한국섬유공학회)
권호 표지

Information Search and Expectations for Textile Materials according to Consumer's Textile Knowledge

의류 소재의 지식도에 따른 소재 정보탐색과 소재 기대편익

  • Na, Young-Joo (Department of Clothing & Textiles, College of Human Ecology, Inha University) ;
  • Shin, Yoo-Na (Department of Clothing & Textiles, College of Human Ecology, Inha University) ;
  • Lee, Chang-Mi (Department of Clothing & Textiles, College of Human Ecology, Inha University)
  • 나영주 (인하대학교 생활과학대학 의류학과) ;
  • 신유나 (인하대학교 생활과학대학 의류학과) ;
  • 이창미 (인하대학교 생활과학대학 의류학과)
  • Received : 2011.04.05
  • Accepted : 2011.07.23
  • Published : 2011.08.28
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Abstract

The purpose of this study was to investigate college student's behavior when searching for textile information or identification. We also looked into their expectations for apparel material according to textile knowledge. 260 questionnaire were collected and analysed using factor analysis, reliability analysis, and a t-Test using SPSS. The questionnaire for search behavior when looking for textile information was divided into 4 sections: subjective, objective, sustaining, and before-purchasing search. 5 Textile expectations were defined as tactile comfort, pilling or wrinkle free, ease of washing or maintenance, and ease of body movement. The results showed college students have relatively high textile knowledge than the awareness of the importance of textiles. They usually use sustaining search for textile identification and have the highest expectations in terms of a fabric pilling or being wrinkle free. The greater their awareness of textile importance they have, the higher the textile knowledge they have. It showed that the search behavior for textile information differed according to material knowledge, and the participants in the high knowledge group used their accumulated subjective and experienced textile information. The student's material expectations are related to their cognition for textile importance rather than their textile knowledge. When looking at search behavior for textile information, textile identification is found to be related their expectations for textile material positively.

Keywords

Acknowledgement

Supported by : 인하대학교

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