Journal of Korean Society for Quality Management (품질경영학회지)

Korean Society for Quality Management (한국품질경영학회)
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The Effect of Social Network Service's Quality Factors on User Satisfaction and the Intention to Continued Use

소셜네트워크서비스(SNS) 품질요인이 사용자 만족과 지속적인 사용의도에 미치는 영향에 관한 연구

  • Ko, Hoon-Seog (School of Business Administration, Sangji University) ;
  • Kim, Che-Soong (School of Business Administration, Sangji University) ;
  • Jeong, Moon-Young (School of Business Administration, Sangji University) ;
  • Oh, Young-Jin (Department of Management Information Systems, Sangji University) ;
  • Lee, Sung-Ho (Department of Management Information Systems, Sangji University)
  • Received : 2011.11.18
  • Accepted : 2011.12.05
  • Published : 2011.12.31
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Abstract

In recent years, Social Network Service (SNS) have increasingly gained popularity and have simplified and amplified social interaction between online users. This paper mainly discusses the user satisfaction and intention of continuous use. Based on the literature review, two hypotheses were developed and research model is built for testing. Data was collected through questionnaire survey from 260 SNS college student user. The empirical results shows a significant mediating effect for user satisfaction in the relationship between SNS' quality factors and intention to continued use.

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References

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