Abstract
The purpose of this study is to evaluate the differences of visual effects and visual images by variations in shoulder angle and shoulder width of power shoulder jacket. The stimuli are 5 samples: One control group, 2 variations of the angle of shoulder line and 2 variations of the width of shoulder line. The data has been obtained from 87 fashion design majors. The data has been analyzed by Factor Analysis, Anova, Scheffe's Test and the Correlation Analysis. The results of the study are as follows: The visual images by the angle and the width of shoulder line of power shoulder jacket are composed of 4 factors : attention, stiffness and softness, masculinity, and trendiness. Among these factors, attention factor is estimated by the most important factor. The visual effects by the angle and the width of shoulder line of power shoulder jacket are composed of 3 factors : whole silhouette, neck and arm figure, upper body figure. In these factors, the whole silhouette is estimated by the most important factor. The power shoulder jacket with extreme changes in shoulder angle has double images: it looks trendy and classy but also gives an awkward image. In case of changes in shoulder width, the visual evaluation shows big differences with the degree of expansion. The visual evaluation with variation in angle has stronger image and effect than that in width. The power shoulder jacket trend itself is also evaluated that variation in angle reflects the trend better than that in width.