유기농 면 의류 제품 구매 시 평가기준 및 구매 후 만족 불만족에 관한 연구 - 20대에서 50대까지의 성인여성을 중심으로 -

A study on the appraisal standard for purchasing the clothing made of organic cotton and the post-purchase satisfaction and dissatisfaction. - Focused on the adult women in from their 20's to 50's -

The purpose of this study is to catch the difference for the appraisal standard of a product which the adult women's consumers think importantly when they purchase the clothing made of organic cotton and the appraisal standard according to the demographic characteristics. The data collection for research was done for the women in from their 20's to 50's who are living in the regions of Gyungnam, Busan, Ulsan in Korea. The copies of the used questionnaire were 622 copies. To analyze the collected data, ${\chi}^2$-test, t-test, Cronbach's ${\alpha}$ test, ANOVA, Duncan test were carried out by SPSS 14.0. As the analysis result of data, the appraisal standard for purchasing the clothing made of organic cotton was classified with the five factors. The appraisal standard which the adult women's consumers think importantly when they purchase the clothing made of organic cotton showed the significant difference according to the demographic characteristics. The ratio for post-purchase dissatisfaction showed higher than the one for satisfaction. The dissatisfaction showed the significant difference according to the demographic characteristics. The dissatisfaction for a high price, color and insufficient design showed a relatively high ratio.