경영과학 (Korean Management Science Review)

한국경영과학회 (The Korean Operations Research and Management Science Society)
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정보기술 분야에서 혁신적인 기술의 수용요인에 관한 탐색적 연구

An Exploratory Study on the Acceptance Factors of the Innovative Technology in Area of Information Technology

  • 최영진 (을지대학교 의료경영학과) ;
  • 나종회 (광주대학교 물류유통경영학과) ;
  • 정용규 (을지대학교 의료IT마케팅학과)
  • 투고 : 2011.08.30
  • 심사 : 2011.11.04
  • 발행 : 2011.11.30
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초록

Today, change in the information technology field is very fast, the innovative technology or product to be released for the other sectors tend more frequent. In this situation, most of potential users should think carefully about the adoption of innovative technology such as Web2.0. On the other hand, the adoption or acceptance of innovative technology has the paradox of technology. In order to verify the acceptance factors of innovative technology, we are proposed the model based on the DOI and MIR. Conceptually, we examine the four independent variables such as relative benefit, compatibility, complexity, risk that are divided into two parts as positive and negative, a moderating variable effect on independent variables that is the social influence, and their impacts on the acceptance of new technology. The questionnaire which consists of 100 questions was used to analyze the result to IT suppliers and customers in public sector. Finally, our research model was tested in an empirical study, which confirmed all of our hypotheses.

키워드

참고문헌

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