디지털산업정보학회논문지 (Journal of Korea Society of Digital Industry and Information Management)

  • 제7권2호
  • /
  • Pages.161-172
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  • 2011
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  • 1738-6667(pISSN)
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  • 2713-9018(eISSN)
디지털산업정보학회 (Korea Society of Digital Industry and Information Management)
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블로그 사용자의 지속적 사용의도에 영향을 미치는 요인에 관한 연구

A study on the determinant to effect on blog usage

  • 최재영 (부천대학 e-비즈니스과) ;
  • 전중양 (건국대학교 밀러MOT스쿨) ;
  • 배순한 (한양대학교 대학원 경영학과)
  • 투고 : 2011.05.13
  • 심사 : 2011.06.10
  • 발행 : 2011.06.30
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초록

BIog services have been developed in 5 years and also many companies have introduced many kinds of blog services as well. It is expected that the blog services will grow continuously. As the number of blog users is growing rapidly, the blogs progressively exert their influences on our society and are directly connected to the success or the failure of the portal site businesses. Thus it is necessary to investigate users' motivation to use blog and to predict their intention of continuous uses of the blog. Specifically, this study is to focus on user's motivation and user's psychological status in using the blogs. Furthermore, this study explores their causal relationships. The study tries to investigate what motivations make users to use the blogs on the regular basis. Its results show that two motivation factors, intrinsic and extrinsic motivation factors, significantly affect user's flow experiences and the flow experiences affect general use of the blogs.

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