한국의상디자인학회지 (Journal of the Korea Fashion and Costume Design Association)
- 제13권3호
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- Pages.31-43
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- 2011
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- 1229-7240(pISSN)
개인가치에 따른 유.아동복 쇼핑성향과 유.아동의 착의역할모델
Shopping Orientation of Infant and Children's Wear and Wearing Role Model According to Value
- Lee, Jee-Yeon (Dept. of Clothing, Kyungwon University) ;
- Kim, Mi-Young (Dept. of Clothing, Kyungwon University)
- 투고 : 2011.04.20
- 심사 : 2011.06.17
- 발행 : 2011.09.30
초록
This study investigates the differences in the purchasing behavior of infant & children's wear with the features of children and consumers. This study conducted a survey on female buyers of infant & children's wear. 558 questionnaires were analyzed by using SPSS 18.0 statistic program with factor analysis, Cronbach's