Journal of Information Technology Applications and Management
- Volume 17 Issue 1
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- Pages.1-10
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- 2010
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- 1598-6284(pISSN)
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- 2508-1209(eISSN)
Designing Integrated Models as a Decision Aid in Web-based Marketing
- Mahdavi, Iraj (Department of Industrial Engineering, Mazandaran University of Science and Technology) ;
- Fazlollahtabar, Hamed (Department of Industrial Engineering, Mazandaran University of Science and Technology) ;
- Mahdavi-Amiri, Nezam (Faculty of mathematical Sciences, Sharif University of Technology) ;
- Kakouei, Mohsen (Mazandaran Commerce Organization)
- Received : 2009.10.30
- Accepted : 2010.01.28
- Published : 2010.03.31
Abstract
Web information systems have been utilized extensively over the past decade. The Internet allows for the entire sales cycle to be conducted on one medium, nearly instantaneously. From making the consumer aware of the product to providing additional information to transacting the final purchase, the Internet can accomplish them all. The Internet is like one big point-of-sales display, with easy access to products and the ability for impulse shopping. Here, we point out different aspects of information technology (IT) in marketing. Consequently, we propose two frameworks as decision aids in web-based marketing environment.