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Models of Variables Predicting Job Satisfaction of Clothing Salespeople

  • Yoh, Eun-Ah (Dept. of Fashion Marketing, Keimyung University)
  • Received : 2010.03.30
  • Accepted : 2010.05.19
  • Published : 2010.06.06

Abstract

This study explores the variables that predict the job satisfaction of clothing salespeople. A total of 270 questionnaires obtained from clothing salespeople were submitted for analysis. The results show that job stress was a negative influence whereas customer-orientation and self-efficacy were positive influences on the job satisfaction of clothing salespeople. The relationships were repeatedly investigated by the groups divided by personal and store characteristics. Job stress was not different by job experience, job position, and the price level of the products for sale; however, customer orientation, self-efficacy, and job satisfaction were different by those factors. In the case of more experienced salespeople with high positions, job stress would not be a predictor of job satisfaction. The study findings confirmed variables predicting job satisfaction, as well as revealed some personal and store characteristics that can affect the relationships of the variables.

Keywords

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