References
- Aaker DA (1991) Managing brand equity: Capitalizing on the value of a brand name. New York: The Free Press. p 89.
- Aaker DA (1992) Strategic market management. New York: Wiley. p. 67.
- Anderson EW, Sullivan MW (1993) The antecedents and consequences of consumer satisfaction for firms. Marketing Science 12: 125-143. https://doi.org/10.1287/mksc.12.2.125
- Babin BJ, Darden WR (1996) Good and bad shopping wives: Spending and patronage satisfaction. Journal of Business Research 35: 201-206. https://doi.org/10.1016/0148-2963(95)00125-5
- Bagozzi RP, Dholakia UM (2002) Intentional social action in virtual communities. Journal of Interactive Marketing 16: 2-21.
- Berry LL (2000) Cultivating service brand equity. Journal of the Academy of Marketing Science 28: 128-137. https://doi.org/10.1177/0092070300281012
- Biel AL (1993) Converting image into equity, In Aaker. D. A., & Biel, A. I., Brand equity and advertising: Advertising's role in building strong brand. Lawrence Erlbaum Associates, New Jersey. p 88.
- Bitner MJ (1992) Servicescapes: The impact of physical surroundings on customers and employee. Journal of Marketing 56: 57-71. https://doi.org/10.2307/1252042
- Butcher K, Sparks B, O'Callaghan F (2003) Beyond core service. Psychology & Marketing 20: 187-208. https://doi.org/10.1002/mar.10067
- Cermak DSP, File KM, Prince RA (1994) Customer participation in service specification and delivery. Journal of Applied Business Research 10: 90-97.
- Chandrashekaran R (2001) The implications of individual difference in reference price utilization for designing effective price communications, Journal of Business Research 53: 85-91. https://doi.org/10.1016/S0148-2963(99)00077-6
- Chang T, Wildt A (1994) Price, product information, and purchase intention: An empirical study. Journal of the Academy of Marketing Science 22: 16-27. https://doi.org/10.1177/0092070394221002
- Cronin JJ Jr., Brady NK, Hult GT (2000) Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing 76: 193-218. https://doi.org/10.1016/S0022-4359(00)00028-2
- Dawson S, Bloch, PH, Nancy, NR (1990) Shopping motives, emotional states, and retail outcomes. Journal of Retailing 66: 408-427.
- de Chernatony L, Dall'Olmo Riley F (1998) Modelling the components of the brand. European Journal of Marketing 32: 1074-1090. https://doi.org/10.1108/03090569810243721
- Desai, KK, Mahajan, V (1998) Strategic role of affect-based attitudes in the acquisition, development, and retention of customer. Journal of Business Research 42: 309-324. https://doi.org/10.1016/S0148-2963(97)00127-6
- Dodds WB, Monroe KB, Grewal D (1991) Effects of price, brand and store information on buyer's product evaluation. Journal of Marketing Research 28: 307-319. https://doi.org/10.2307/3172866
- Eastlick MA, Feinberg RA (1999) Shopping motives for mail catalog shopping. Journal of Business Research 45: 281-290. https://doi.org/10.1016/S0148-2963(97)00240-3
- Fornell C, Johnson MD, Anderson EW, Cha J, Everitt Bryant B (1996) The American customer satisfaction index: Nature, purpose, and findings. Journal of Marketing 60: 7-18. https://doi.org/10.2307/1251898
- Gallarza MG, Saura IG (2006) Value dimensions, perceived value, satisfaction and loyalty: An investigation of university students' travel behaviour. Tourism Management 27: 437-452. https://doi.org/10.1016/j.tourman.2004.12.002
- Graee D, O'Cass A (2005) Service branding: Consumer verdicts on service brand. Journal of Retailing and Consumer Service 12: 125-139. https://doi.org/10.1016/j.jretconser.2004.05.002
- Gwinner KP, Gremler DD, Bitner MJ (1998) Relational benefits in service industries: The customer's perspective. Journal of the Academy of Marketing Science 26: 101-114. https://doi.org/10.1177/0092070398262002
- Ha DH, Park EJ (2008) Antecedents and consequences of brand evidence in the hotel industry: Focused on marketing communication and brand attitude. Advertising Research 81: 329-355.
- Hightower RJ (1997) Conceptualizing and measuring service scape's impect as on service encounter outcomes. Ph D Dissertation Florida State University. p 56-67.
- Hallowell R (1996) The relationship of customer satisfaction, customer loyalty, profitability: An empirical study. International Journal of Service Industry Management 7: 27-42. https://doi.org/10.1108/09564239610129931
- Iacobucci D, Ostrom A, Grayson K (1995) Distinguishing service quality and customer satisfaction: The voice of the consumer. Journal of Consumer Psychology 4: 365-372.
- Jang SC, Namkung Y (2009) Perceived quality, emotions, and behavioral intentions: Application of an extended Mehrabian-Russel model to restaurants. Journal of Business Research 62: 451-460. https://doi.org/10.1016/j.jbusres.2008.01.038
- Keller KL (1993) Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing 57: 1-22.
- Keller KL (1998) Strategic brand management. New Jersey: Prentice Hall. pp 45-56.
- Kim HJ (2007) The effects of perceived service quality, image, customer satisfaction and moderating emotions on family restaurants. The Korean Journal of Culninary Research 13: 115-126.
- Kim WG, Ma X, Kim DJ (2006) Determinants of Chinese customers' e-satisfaction and purchase intentions. Tourism Management 27: 890-900. https://doi.org/10.1016/j.tourman.2005.05.010
- Lee JS, Back KJ (2008) Attendee-based brand equity. Tourism Management 29: 331-344. https://doi.org/10.1016/j.tourman.2007.03.002
- Lee SC, Park SK (2001) The relationship between importance and satisfaction attribute of service quality in ski resort during off-season. Journal of Korean Sociology of Sport 14: 645-656.
- Liu Y, Jang SC (2009) Perceptions of Chinese restaurants in the U.S.: What affects customer satisfaction and behavioral intentions? International Journal of Hospitality Management 28: 338-348. https://doi.org/10.1016/j.ijhm.2008.10.008
- Lucas AF (2000) The determinants and effects of slot service scape satisfaction in a Las Vegas casino. Ph D Dissertation University of Nevada. Las Vegas. p 67-78.
- McDougall GH, Levesque TJ (2000) Customer satisfaction with service: Putting perceived value into the equation. Journal of Service Marketing 14: 392-410. https://doi.org/10.1108/08876040010340937
- Morritt R (1999) Perceived price effects on service repurchase intention: Toward a disconfirmation model of price, quality, satisfaction, value and brand name. Ph D Dissertation Nova Southeastern University. p. 53.
- Oh H (1999) Service quality, customer satisfaction, and customer value: A holistic perspective. International Journal of Hospitality Management 18: 67-82. https://doi.org/10.1016/S0278-4319(98)00047-4
- Oliver RL (1993) Cognitive, affective, and attribute bases of the satisfaction response. Journal of Consumer Research 20: 418-430. https://doi.org/10.1086/209358
- Park JC (2008) The effects of a price increase on consumer responses: The moderating role of perceived reciprocity. Korean Business Review 1: 99-114.
- Park JH (2005) A study of the influence on the product evaluation on the correspondence between hotel enterprise brand personality and self-image: Using product involvement as variable parameters. Ph D Dissertation Sejong University. Seoul. p 89-92.
- Park SY, Lee YK (2006) Effect of the congruence between brand personality and self-image on customer satisfaction, consumer-brand relationship and brand loyalty in Korean culture. Korean Journal of Advertising Research 17: 7-24.
- Petrick, JF, Morais DD, Norman WC (2001) An examination of the determinants of entertainment vacationers' intentions to revisit. Journal of Travel Research 40: 41-48. https://doi.org/10.1177/004728750104000106
- Petrick, JR, Backman SJ (2002) An examination of golf travellers' satisfaction, perceived value, loyalty, and intentions to revisit. Tourism Analysis 6: 223-237.
- Reynolds TJ, Gutman J 1984) Advertising is image management. Journal of Advertising Research 24: 27-38.
- Rust RT, Zahorik AJ (1993) Customer loyalty, customer retention and marketing share. Journal of Retailing 69: 193-215. https://doi.org/10.1016/0022-4359(93)90003-2
- Ryu KS, Han HS, Kim TH (2008) The relationships among overall quick-casual restaurant image, perceived value, customer satisfaction, and behavioral intentions. International Journal of Hospitality Management 27: 459-469. https://doi.org/10.1016/j.ijhm.2007.11.001
- Sirgy, MJ (1982) Self-concept in consumer behavior: A critical review. Journal of Consumer Research 9: 287-300. https://doi.org/10.1086/208924
- Stobart P (1994) Brand power. MacMillan, Basingstoke. p 31.
- Sweeney JC, Soutar GN (2001) Consumer perceived value: The development of a multiple item scale. Journal of Retailing 77: 203-220. https://doi.org/10.1016/S0022-4359(01)00041-0
- Tam JLM (2000) The effects of service quality, perceived value and customer satisfaction on behavioral intentions. Journal of Hospitality and Leisure Marketing 6: 31-43.
- Taylor SA, Baker TL (1994) An assessment of the relationship between service quality and customer satisfaction in formation of consumers' purchase intentions. Journal of Retailing 70: 163-178. https://doi.org/10.1016/0022-4359(94)90013-2
- Turley LW, Moore PA (1995) Brand name strategies in the service sector. Journal of Consumer Marketing 12: 42-50. https://doi.org/10.1108/07363769510095298
- Wakefield KL, Blodgett JG (1994) The importance of service scape in leisure service settings. Journal of Service Marketing 8: 66-76. https://doi.org/10.1108/08876049410065624
- Wakefield KL, Blodgett JG (1996) The effect of the service scape on customers' behavioral intentions in leisure service settings. Journal of Service Marketing 10: 45-61. https://doi.org/10.1108/08876049610148594
- Westbrook RA, Oliver, RL (1991) The dimensionality of consumption emotion patterns and consumer satisfaction. Journal of Consumer Research 18: 84-91. https://doi.org/10.1086/209243
- Williams P, Soutar GN (2009) Value, satisfaction and behavioral intentions in a adventure tourism context. Annals of Tourism Research 36: 413-438. https://doi.org/10.1016/j.annals.2009.02.002
- Zeithaml VA (1988) Consumer perception of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing 52: 2-22. https://doi.org/10.2307/1251446