Journal of Acupuncture Research

  • 제27권1호
  • /
  • Pages.11-20
  • /
  • 2010
  • /
  • 2586-288X(pISSN)
  • /
  • 2586-2898(eISSN)
대한침구의학회 (Korean Acupuncture & Moxibustion Medicine Society)
권호 표지

드라마 "대장금"의 한의학 콘텐츠 요소 및 만족도 평가

Evaluation of a Traditional Korean Medicine Content Factor and Satisfaction with the Drama "Daejanggeum"

  • 김송이 (경희대학교 한의과대학 경혈학교실) ;
  • 김호선 (경희대학교 한의과대학 경혈학교실) ;
  • 남민호 (경희대학교 한의과대학 경혈학교실) ;
  • 리위에쮜엔 (경희대학교 대학원 신문방송학과) ;
  • 쩡홍치앙 (중국의약대학 부속병원 타이베이분원 침구과) ;
  • 박히준 (경희대학교 한의과대학 경혈학교실) ;
  • 이혜정 (경희대학교 한의과대학 경혈학교실) ;
  • 채윤병 (경희대학교 한의과대학 경혈학교실)
  • Kim, Song-Yi (Dep. of Meridian and Acupoint, College of Korean Medicine, Kyung Hee University) ;
  • Kim, Ho-Sun (Dep. of Meridian and Acupoint, College of Korean Medicine, Kyung Hee University) ;
  • Nam, Min-Ho (Dep. of Meridian and Acupoint, College of Korean Medicine, Kyung Hee University) ;
  • Li, Yuejuan (Journalism and Mass Communication, Kyung Hee University) ;
  • Chung, Hung-Chiang (Dept. of Acupuncture, Chinese Medical University Hospital) ;
  • Park, Hi-Joon (Dep. of Meridian and Acupoint, College of Korean Medicine, Kyung Hee University) ;
  • Lee, Hye-Jung (Dep. of Meridian and Acupoint, College of Korean Medicine, Kyung Hee University) ;
  • Chae, Youn-Byoung (Dep. of Meridian and Acupoint, College of Korean Medicine, Kyung Hee University)
  • 투고 : 2009.11.09
  • 심사 : 2010.02.01
  • 발행 : 2010.02.20
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

Objectives : The study was performed to evaluate a traditional Korean Medicine content in drama "Daejanggeum". Methods : One hundred sixty-nine participants in Taiwan responded to the survey with 10 items, regarding components of success of drama "Daejanggeum". Principal component factor analysis and multiple regression analysis were performed to identify the possible factors to satisfaction with watching drama "Daejanggeum". Results : Factor analysis revealed that dramatic factor(44.8%), content factor(12.3%), and cultural factor(11.3%) were the most important factors to success of drama "Daejanggeum". Multiple regression analysis showed that dramatic factor(beta = .342), content factor(beta = .278), and cultural factor(beta = .131) were associated with the satisfaction with watching drama "Daejanggeum"($R^2$ = .394, with F = 32.280, p<.001). Conclusions : This study demonstrated that dramatic factor, content factor, and cultural factor are the most important factors associated with satisfaction with drama "Daejanggeum" in Taiwan. These findings suggest that a traditional Korean Medicine as a content factor would be very influential in enhancing the possibility of success of drama.

키워드

참고문헌

  1. Lim YS. Archeological Quest on the origin and Formation of the Stone Needle. Wonkwang university, master's thesis. 2006.
  2. Kim JH, Kim SC, Jung HY, Kim R, Kwon OS, Kim KS et al. The Existence and Role of Ji-chong for Medical Exchange in Ancient Korea. J Korean Oriental Med. 2007 ; 28(3) : 70-85.
  3. Mayanagi M. The "Lingshu" originated in the "Zhenjing" owned by the Koryo government. J Soc Kor Med History. 2003 ; 16 : 147-56. https://doi.org/10.1093/shm/16.1.147
  4. Lee MH, Ahn SW. Research on China's Cultural Strategy for the Nomination of Traditional Medicine as World Intangible Cultural Heritage. J Korean Oriental Med. 2008 ; 29(4) : 83-93.
  5. 王莉, 薛朝暉. '大長今' 在中國熱播原因探析. 湖南城市學院學報. 2006 ; 27(4) : 25-6.
  6. Kwak SK. A Study on The Background and The Implications of Social Phenomena by 'Dae Jang Gum' in China. 中國硏究. 2006 ; 37 : 197-213.
  7. 劉彦君. 媒體引導下的消費時代. 現當代文學2007 ; 27 : 119-22.
  8. 張金燕. '大長今' 裏的藥膳與保健. 東方食療與保健. 2006 ; 8 : 42-3.
  9. Shim DB. Korean Wave, Korean Drama, and Women's Fandom. Journal of broadcast engineering. 2007 ; 12(5) : 414-22. https://doi.org/10.5909/JBE.2007.12.5.414
  10. Lee MH. Study on Characteristics of Korean Drama Exports to 8 Asian Countries. The Journal of the Korea Contents Association. 2007 ; 7(9) : 34-43. https://doi.org/10.5392/JKCA.2007.7.9.034
  11. Koh CN. Fact and Fiction about a Medical Drama 'Heo Jun'. East-West Journalism. 2000 ; 4 : 153-62.
  12. 王金庸. 蜂毒對神經損傷康復硏究的論述. 中國蜂業. 2006 ; 57(4) : 36-7.
  13. 王金庸. '大長今' 中的蜂螫蜜蜂醫療的精髓. 中國蜂業. 2007 ; 58(3) : 47-8.